Brand Reputation Manager, SEO, PR

This is a fully remote position, open to applicants in India, +1 more country.

📋 Description

• Take charge of and consistently enhance the brand's visibility on Page One of Google and other pertinent search platforms.

• Formulate strategies to ensure that top search results are primarily occupied by credible, accurate, and trusted brand or third-party assets.

• Acquire, optimize, maintain, and update profiles across LinkedIn, Medium, industry directories, review sites, and other reputable websites.

• Keep track of brand search outcomes, online mentions, reviews, media coverage, and reputation indicators across relevant digital channels.

• Create and publish SEO-optimized content to bolster positive brand narratives and enhance search visibility.

• Establish a content defense strategy through reputable websites, editorial content, digital public relations, and organic search.

• Foster relationships with journalists, industry publications, influencers, and authoritative websites to gain press mentions, guest posts, and media opportunities.

• Formulate rapid-response content and PR strategies in the event of reputation threats or negative narratives.

• Coordinate content assets and distribution methods during reputation crises.

• Cultivate and expand a customer advocacy community.

• Collaborate with Customer Success to identify brand advocates and create advocacy initiatives.

• Promote positive customer stories, reviews, testimonials, and community engagement while ensuring authenticity and adherence to platform policies.

• Design and manage reputation monitoring systems using Google Alerts, Mention, Brand24, or similar tools.

• Detect emerging reputation risks, negative narratives, search trends, and potential digital threats.

• Monitor SEO, reputation, content, media, and search performance metrics.

• Investigate developments in SEO, AI search, LLM-driven discovery, GEO, digital PR, and reputation management.

• Adjust strategies as search algorithms, platform policies, AI search behaviors, and online trends evolve.

• Collaborate with internal teams on reputation management, SEO, content, customer experience, and communication initiatives.

• Create scalable processes and systems to safeguard and enhance the organization's digital reputation.

⛳️ Requirements

• Over 3 years of direct experience in online reputation management, SEO, digital PR, brand communications, or a closely related area.

• Demonstrated success in enhancing and managing brand visibility and reputation across search results.

• Strong knowledge in SEO, content strategy, technical search fundamentals, and search reputation management.

• Practical insight into Generative Engine Optimization (GEO), AI-driven search, LLM discovery, and new search behaviors.

• Experience in creating high-authority content strategies and securing relevant digital PR or media placements.

• Comprehensive understanding of online reputation threats, search result management, brand monitoring, and crisis response.

• Experience utilizing reputation and monitoring tools such as Google Alerts, Mention, Brand24, or equivalent platforms.

• Proven capacity to respond promptly and strategically to reputation challenges and emerging issues.

• Strong content creation and editorial judgment with the ability to produce engaging, credible, and search-optimized content.

• Experience in building relationships with journalists, publications, industry websites, communities, or other external stakeholders.

• Understanding of customer advocacy, community development, reviews, testimonials, and authentic brand storytelling.

• Strong analytical abilities to interpret data regarding search, content, reputation, and engagement.

• Highly proactive and execution-focused, able to transition swiftly from strategy to implementation.

• Excellent research capabilities and a willingness to continually explore emerging SEO, AI, and digital reputation techniques.

• Exceptional written and verbal communication skills.

• Ability to work autonomously, manage priorities, and function effectively in a fully remote environment.

• Strong judgment, discretion, resilience, and ownership in handling sensitive brand and reputation issues.

• Comfortable engaging directly with senior leadership and clearly communicating reputation risks, opportunities, priorities, and results.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible working hours and a fully remote work environment.

• Access to a collaborative and supportive team culture.

• Comprehensive health and wellness benefits.