Brand Experience Designer, Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and establish Toast’s consumer-oriented brand through product and marketing initiatives.

• Develop the Consumer brand into a comprehensive identity system that encompasses visual language, voice and tone, motion, illustration, photography, and guiding principles.

• Collaborate with product designers to incorporate the brand into onboarding processes, empty states, celebrations, loyalty moments, transitions, sound, and haptics.

• Oversee the expressive aspects of the product design system, including typography, color schemes, motion, and illustrations.

• Set the creative direction for launch campaigns, including paid and social media, lifecycle emails, push notifications, app store presence, and partner engagements.

• Create templates and toolkits for the marketing, growth, and content teams.

• Define the Consumer brand's presence within restaurant settings and in-service moments across POS systems, handheld devices, kiosks, receipts, and host stands.

• Enhance design quality through critiques, collaborative efforts, and hands-on outputs.

• Produce and deliver pixel-perfect work using Figma, motion tools, or code.

• Work closely with product designers, product managers, engineers, marketing, growth, and content partners.

• Report to the leader of Consumer Product Design.

⛳️ Requirements

• Over 8 years of experience in brand design specifically for consumer products.

• A portfolio that demonstrates a brand created or significantly evolved in product and marketing, including the rationale behind the work.

• Experience translating brand strategy into an identity system and delivering work within a product design team.

• Knowledge of design systems, component thinking, and the interplay between brand and user experience.

• Expert-level proficiency in Figma, including variables, components, and tokens.

• Proficiency in motion tools such as After Effects or Rive.

• Comfortable with coding for prototyping brand experiences and discussing tokens, transitions, and haptics with engineers.

• Capability to articulate brand decisions to non-designers.

• Strong collaboration skills with design, product, marketing, and engineering teams.

• Willingness to effectively utilize AI tools in brand-related work.

🏝️ Benefits

• Competitive compensation along with comprehensive benefits programs.

• Cash compensation that includes overtime and potential bonuses or commissions, if applicable.

• Equity options.

• Flexible benefits that promote a healthy lifestyle and adapt to changing needs.

• Access to AI tools across various disciplines.

• Hybrid work model that respects individual needs.

• Reasonable accommodations available for individuals with disabilities.