Brand & Content Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Produce captivating short-form videos, Reels, and social media content.

• Edit videos utilizing CapCut and other relevant content creation tools.

• Generate professional, engaging, and audience-centric content for LinkedIn.

• Develop content that resonates with the needs, interests, and challenges of the target audience.

• Conduct research on topics, trends, and content opportunities within disability and community services.

• Independently formulate content ideas.

• Utilize AI tools for content research, ideation, writing, editing, and production.

• Adapt existing content across various formats and platforms.

• Maintain a consistent content schedule across pertinent social media channels.

• Monitor content performance and pinpoint opportunities for enhancing engagement.

• Collaborate with the team to grasp business priorities, services, and messaging.

• Ensure content is professional, accurate, on-brand, and suitable for the audience.

• Stay updated on social media trends, formats, and best practices.

• Gradually assist with Meta and Google Ads, receiving training and support.

• Take ownership of marketing tasks and proactively propose enhancements to the online presence.

• Gradually assume responsibilities for campaign management, digital marketing strategy, performance reporting, and broader marketing duties.

⛳️ Requirements

• Demonstrated experience in creating short-form video content and Reels.

• Proficient in CapCut with confidence in video editing.

• Experience in producing content for LinkedIn and other social media platforms.

• Strong command of written English and exceptional communication skills.

• Understanding of audience-focused marketing and messaging.

• Ability to create content that establishes a connection with customers and the wider community.

• Strong creative thinking skills and capacity to generate content ideas independently.

• Experience utilizing AI tools to enhance content creation and efficiency.

• Keen eye for quality, presentation, and attention to detail.

• Ability to work autonomously and take initiative.

• Willingness to learn and develop new marketing skills.

• Strong responsiveness and communication during working hours.

• Genuine interest in fostering a long-term career with a growing business.

• Previous experience in healthcare, disability, NDIS, community services, or aged care sectors is a plus.

• Experience in managing business social media accounts is an advantage.

• Familiarity with Meta Business Suite / Meta Ads Manager is beneficial.

• Knowledge of Google Ads is advantageous.

• Basic understanding of digital marketing metrics and campaign performance is beneficial.

• Experience using Canva, ChatGPT, or other AI-powered content tools is advantageous.

• Experience in developing content strategies is a plus.

• Expected to remain connected and responsive during agreed collaboration hours via Microsoft Teams and Microsoft 365.

• Must disclose any existing ongoing roles or client work.

• Must indicate this engagement on LinkedIn as "Independent Contractor."

🏝️ Benefits

• All positions are 100% remote, allowing work from home.

• Flexibility in managing time as an independent contractor.

• Training and support for Meta and Google Ads.

• Opportunities for professional development.

• Potential pathway into broader digital marketing responsibilities.

• Possibility of increased remuneration as responsibilities and performance improve.

• Career development opportunities available.

• Long-term opportunity with a growing Australian business.