B2B Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement a detailed marketing calendar that encompasses email campaigns, social media outreach, blogs, and lead generation efforts.

• Craft and refine marketing materials including website copy, case studies, service brochures, newsletters, and various sales support documents.

• Oversee and update the company website, social media platforms, and marketing automation systems.

• Coordinate co-marketing efforts with vendors and manage co-op marketing programs alongside technology partners.

• Assist the sales team by producing marketing collateral, proposal templates, and lead nurturing strategies.

• Organize and manage webinars, trade shows, networking events, and other promotional activities.

• Maintain the company's online reputation by soliciting customer reviews and gathering client testimonials.

• Track and analyze marketing performance metrics, including website traffic, lead generation, campaign success, and conversion rates.

• Ensure uniform branding across all marketing materials and communication platforms.

• Collaborate with internal teams to formulate marketing strategies that align with business goals.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.

• 4-6 years of marketing experience, ideally in B2B, technology, or IT services sectors.

• Exceptional content writing and editing abilities, with a talent for simplifying technical information for business audiences.

• Proficient in email marketing platforms, CRM systems, and marketing automation tools.

• Practical experience with content management systems for websites, such as WordPress.

• Competence in graphic design software like Canva or Adobe Express.

• Solid understanding of social media platforms, analytics, and campaign management practices.

• Basic knowledge of SEO, Google Ads, and LinkedIn advertising strategies.

• Familiarity with HubSpot, ConnectWise, Autotask, or similar CRM/PSA systems is a plus.

• Preference for candidates with experience in MSP vendors, technology partner programs, or co-op marketing initiatives.

• Excellent organizational skills with the capability to handle multiple campaigns and deadlines concurrently.

• Strong written, verbal, and interpersonal communication skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work schedule and remote work options.

• Comprehensive health and wellness benefits.

• A dynamic and collaborative work environment.