B2B Marketing Lead

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of Marketing execution with a focus on demand generation and the growth of a qualified pipeline.

• Create and refine campaigns targeting key industries, accounts, and buyer segments.

• Develop strategies for inbound, outbound-supporting, account-based, and re-engagement efforts.

• Enhance lead quality, transition processes, and opportunity advancement in collaboration with Sales.

• Establish nurturing and lifecycle programs to guide prospects through the sales funnel.

• Analyze funnel performance, identify areas for conversion improvement, and experiment with various channels and methods.

• Assess Marketing performance based on qualified pipeline and business results.

• Outline target audiences, market priorities, campaigns, and anticipated results.

• Construct quarterly Marketing plans, calendars, operational rhythms, and scorecards.

• Suggest Marketing budget and resource distribution.

• Enhance PromoRepublic’s positioning and messaging strategies.

• Transform product strategies and AI capabilities into compelling commercial narratives.

• Create unique messaging for key industries and buyer segments.

• Lead Marketing initiatives for major product launches.

• Determine content priorities and generate commercially valuable content derived from customer insights, product launches, research, and market trends.

• Develop customer testimonials, case studies, and sales support materials.

• Manage website Marketing priorities and essential conversion pathways.

• Utilize webinars, roundtables, and selected events to foster pipeline growth and maintain customer relationships.

• Collaborate with Revenue Operations on HubSpot automation, attribution, and data integrity.

• Design AI-enabled workflows encompassing research, data, campaigns, content operations, reporting, and lifecycle Marketing.

• Automate repetitive Marketing tasks and create reusable workflows.

• Assess Marketing and AI tools based on tangible business value.

• Report directly to the Chief Revenue Officer while cooperating with the CEO, Sales, Product, and Customer Success teams.

⛳️ Requirements

• Extensive hands-on experience in B2B Marketing.

• Background in B2B SaaS or a closely related B2B software environment.

• Proven track record in demand generation and pipeline-oriented Marketing.

• Demonstrated experience in owning Marketing initiatives from conceptualization to execution.

• Strong commercial acumen and business perspective.

• Capacity to link Marketing activities to pipeline and revenue results.

• Experience in developing and implementing multi-channel B2B campaigns.

• Solid judgment in positioning, messaging, and product Marketing.

• Experience collaborating closely with Sales teams.

• Familiarity with HubSpot or a similar CRM and Marketing automation platform.

• Ability to analyze funnel and campaign data to inform decision-making.

• Hands-on experience leveraging AI and automation to significantly enhance Marketing workflows or results.

• Experience in coordinating with agencies, contractors, or cross-functional teams.

• Exceptional written and spoken English skills.

• Strong operational discipline and a sense of personal accountability.

🏝️ Benefits

• Opportunity to work remotely.

• Working schedule compatible with European time zones.

• Core collaboration window aligned with European business hours.

• A distributed team located throughout Europe.

• Occasional flexibility for customer discussions, webinars, events, or other market-facing activities.

• Professional opportunity to engage with AI-enabled workflows and automation.