AVP, Head of Consumer Insights & Intelligence

This is a fully remote position, open to applicants in Alabama, +32 more states.

📋 Description

• Develop and implement Advocate Health's comprehensive Consumer Insights & Intelligence strategy, operational framework, and capability roadmap.

• Transform the department into a proactive strategic ally that foresees emerging consumer needs, opportunities, and risks.

• Integrate consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives.

• Generate strategic insights regarding unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends.

• Establish an enterprise-wide Voice of Consumer and Experience Intelligence capability across key consumer journeys.

• Oversee brand health and consumer perception measurements, including awareness, consideration, preference, trust, differentiation, competitive positioning, and market intelligence.

• Develop a foresight capability to monitor shifts in consumer expectations, cultural trends, technology, healthcare, and competitive landscapes.

• Create capabilities for knowledge management and insights activation.

• Lead the research partner ecosystem and set standards for qualitative and quantitative research, segmentation, concept and message testing, journey research, and related methodologies.

• Build, lead, and nurture a high-performing insights organization.

• Collaborate with senior leaders and teams across Advocate Health to incorporate the consumer voice into decision-making processes.

⛳️ Requirements

• Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field.

• A minimum of 10 years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.

• At least 5 years of leadership experience, including advising senior leaders.

• Extensive expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations.

• Expert knowledge of both qualitative and quantitative research methodologies.

• Significant experience with brand health assessment, consumer perception measurement, and competitive and market intelligence.

• Proven experience in designing or leading Voice of Customer/Voice of Consumer programs, journey-based measurement, and experience intelligence initiatives.

• Ability to synthesize research, behavioral data, market intelligence, and other relevant information into clear insights, implications, and actionable recommendations.

• Strong understanding of consumer segmentation, innovation and concept testing, communications research, journey research, and experience measurement.

• Capacity to identify emerging signals and utilize foresight methodologies.

• Exceptional skills in executive communication, storytelling, consulting, and stakeholder influence.

• Strong strategic and commercial acumen.

• Proven success in building, transforming, and developing high-performing research and insights teams.

• Must reside in one of the approved remote states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL (ONLY Midwest), IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

• A Master's degree or other advanced degree is preferred.

• Experience in healthcare or complex, high-consideration consumer industries is preferred.

• Familiarity with modern research, social listening, consumer intelligence, and knowledge management platforms is preferred.

• Understanding of how AI can enhance research, synthesis, knowledge discovery, and insight activation is preferred.

• Relevant research, customer experience, or insights certifications are preferred but not mandatory.

🏝️ Benefits

• Comprehensive Total Rewards benefits and well-being programs.

• Competitive compensation package.

• Generous retirement offerings.

• Paid Time Off programs.

• Medical, dental, vision, life, and Short- and Long-Term Disability benefits.

• Flexible Spending Accounts for eligible healthcare and dependent care expenses.

• Adoption assistance.

• Paid parental leave.

• Defined contribution retirement plans with employer match.

• Additional financial wellness programs.

• Educational Assistance Program.

• Opportunity for annual salary increases based on performance.

• Incentive pay for select positions.

• Premium pay opportunities such as shift and on-call pay, depending on the role.

• Remote work arrangement available.