AutoCAD, Infrastructure Product Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Acquire a deep understanding of AutoCAD and Civil 3D products, their workflows, and customer applications.

• Act as a reliable product authority within the marketing team, guaranteeing technical accuracy and consistency across all marketing materials.

• Collaborate with Product Marketing Managers to enhance messaging, positioning, value propositions, and customer stories.

• Convert intricate technical ideas into straightforward and compelling customer value.

• Develop launch materials and customer-facing content, such as website text, presentations, sales documents, customer communications, and training resources.

• Assist in cross-functional go-to-market strategies alongside Product Marketing, Product Management, Technical Marketing, Industry Strategy, Campaigns, and other teams.

• Recognize customer requirements, adoption possibilities, and emerging trends, including AI-driven workflows.

• Collaborate with Content Strategy and related teams to create product narratives, terminology, and foundational content for external AI and LLM-powered applications.

• Utilize AI tools to enhance marketing effectiveness, content creation, research, and workflow efficiency while ensuring product accuracy and brand integrity.

⛳️ Requirements

• Outstanding written and verbal communication abilities.

• A minimum of 3 years of experience in product marketing, technical marketing, product management, or a comparable field.

• Demonstrated ability to simplify complex technical concepts into clear customer value and engaging narratives.

• Experience in crafting marketing materials, messaging, or go-to-market content.

• Background in marketing software product launches.

• Excellent project management and organizational skills with the capability to handle multiple priorities simultaneously.

• Technical curiosity and the capacity to rapidly grasp complex software workflows.

• Experience utilizing AI-powered tools to boost productivity, content creation, research, or marketing execution.

• Knowledge of how AI is reshaping customer workflows, software products, and contemporary marketing practices.

• Familiarity with AutoCAD, Civil 3D, or similar design and engineering software.

• Experience marketing global B2B software products to technical audiences.

• Background in architecture, engineering, construction, infrastructure, manufacturing, or design sectors.

🏝️ Benefits

• Annual cash bonuses may be included.

• Commissions for sales roles may be included.

• Stock grants may be included.

• Comprehensive benefits package.

• In-person onboarding and/or in-person ID verification may be provided/required.