Associate Product Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Collaborate with product managers to implement go-to-market strategies and aid marketing initiatives for product expansion.

• Create positioning and messaging summaries that align with the business unit's strategy for sales materials, website content, and promotional items.

• Assist in the development of creative briefs and input documents for the Corporate Marketing team.

• Oversee and manage product marketing workflows, including intake processes, revisions, reviews, and approvals.

• Coordinate, update, and maintain product marketing materials, including product guides, technical summaries, and promotional videos.

• Contribute to updates and continuous optimization of product family web pages, incorporating SEO and best practices for generative search.

• Handle multiple marketing tasks and priorities while adhering to timelines and deadlines.

• Develop presentation materials, product displays, and sample kits for both internal and external purposes.

• Work closely with Product Management, Corporate Marketing, and cross-functional teams to create customer-facing and sales-oriented materials across both digital and physical platforms.

⛳️ Requirements

• At least 2 years of experience in B2B product marketing or marketing communications for technical products.

• Proven experience in writing or contributing to marketing briefs, creative inputs, or campaign documentation.

• Experience in creating or maintaining digital marketing assets, including web content, datasheets, presentations, or videos.

• Ability to build strong relationships with product management teammates and marketing stakeholders.

• Capacity to identify and document key targeting and product positioning details for copywriters.

• Technical curiosity and the ability to understand product specifications and translate technical information into clear customer benefits.

• Comfortable navigating a fast-paced and ambiguous environment with changing priorities.

• Self-driven and organized; capable of planning, prioritizing, and adjusting work while meeting deadlines.

• Experience in the RF and microwave solutions connector and/or components industry is a plus.

• Knowledge of electronics component go-to-market channels and how engineers assess and select components is desirable.

• Familiarity with B2B and/or product-led marketing for technical components, preferably in RF/microwave, is advantageous.

• Interest in enhancing digital performance and adapting content for emerging AI-assisted/generative search is preferred.

🏝️ Benefits

• Variable pay, provided as a monetary bonus or in another form.

• Medical, dental, and vision insurance.

• Flexible spending and health savings accounts.

• Life insurance coverage.

• Accidental death and dismemberment (ADD) insurance.

• Disability insurance.

• Retirement benefits.

• Paid vacation and time off.

• Educational assistance.

• Potential inclusion of infertility assistance.

• Possible paid parental leave.

• Potential adoption assistance.

• Flexible remote work arrangements.