Associate Director, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and articulate the comprehensive SEM strategy, establishing clear goals and objectives.

• Partner with clients and senior management to synchronize SEM initiatives with overarching marketing and business aims.

• Remain informed about industry developments, algorithm modifications, and new technologies.

• Create testing roadmaps and guarantee the ongoing advancement of clients' paid search initiatives.

• Prepare Quarterly Business Reports (QBRs) that highlight key achievements and outline forthcoming testing priorities.

• Guide and mentor Leads, Senior Paid Search Strategists, and Paid Search Strategists.

• Establish performance targets and offer guidance to the team.

• Manage the planning, execution, and optimization of campaigns.

• Cultivate and maintain robust client relationships.

• Deliver strategic recommendations, insights on campaign performance, and progress updates.

• Formulate SEM strategies addressing budget distribution, keyword targeting, and campaign architecture.

• Supervise ad copy and landing pages designed for optimal conversions.

• Implement sophisticated bidding and targeting methodologies.

• Track campaign performance utilizing analytics tools and various data sources.

• Examine data and apply optimization techniques, including A/B testing and restructuring of ad groups.

• Oversee SEM campaign budgets and suggest modifications based on performance metrics.

• Execute additional responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related discipline.

• Extensive experience (typically over 7 years) in SEM and digital marketing.

• Proven success in managing large-scale SEM campaigns effectively.

• Strong leadership abilities and team management expertise.

• Exceptional analytical skills paired with proficiency in data analysis tools.

• Excellent verbal and written communication skills, along with strong presentation capabilities.

• Thorough knowledge of search engine advertising platforms (such as Google Ads and Bing Ads) and emerging trends.

• Experience collaborating with a diverse array of clients and industries.

• Must reside in the USA.

• Currently unable to sponsor or take over sponsorship of an employment Visa.

🏝️ Benefits

• Healthcare coverage.

• 401(k) & Retirement Savings.

• Generous Paid Time Off.

• Flexible Scheduling.

• Remote-First Culture.

• Professional Development.

• Employee Referral Program.

• Additional perks aimed at promoting health, productivity, and overall fulfillment at work and at home.