Associate Director, Integrated Planning – Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Design comprehensive ecosystems that integrate paid, owned, earned, and shared touchpoints.

• Collaborate with clients as a strategic advisor for growth.

• Identify areas of opportunity and address business challenges.

• Develop end-to-end connection strategies based on audience, cultural, and behavioral insights.

• Integrate communications, content, and commerce into a cohesive system.

• Coordinate brand development and performance initiatives.

• Lead cross-functional teams in Strategy, Creative, Media, Data, and Technology.

• Convert data and insights into compelling narratives and actionable frameworks.

• Create comprehensive measurement strategies that link exposure, engagement, and outcomes.

• Foster innovation in audience connection frameworks, tools, and methodologies.

• Spearhead new business opportunities and thought leadership initiatives.

• Mentor and nurture the growth of strategists.

⛳️ Requirements

• 5-7 years of experience in omni-channel media strategy and planning.

• Proven history of managing large-scale accounts successfully.

• Strong skills in critical thinking and problem-solving.

• In-depth understanding of the interactions between businesses, brands, and customers.

• Experience in Connections Planning or Integrated Marketing Communications (IMC).

• Comprehensive knowledge of the intersection between content and media.

• Expert-level proficiency with media research and audience profiling tools, including GWI, MRI, ComScore, and Pathmatics.

• Demonstrated success in managing 360-degree sponsorship or tentpole campaign planning.

• Strong leadership skills and ability to influence senior clients while navigating complex multi-agency environments.

• Data-driven mindset complemented by creative intuition.

• Proven ability to manage and develop direct reports.

• Must have authorization to work in the U.S.

🏝️ Benefits

• Equal opportunity employer.

• Inclusive and barrier-free recruitment and selection process.

• Reasonable accommodations provided throughout recruitment and employment.

• Participation in E-Verify and U.S. work authorization verification.

• Engage in purpose-driven work at a B Corp-certified company.