Associate Director – Digital Media Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Deliver insights and actionable recommendations that enhance the effectiveness and efficiency of clients’ media investments.

• Guide clients on digital media channels, insights, storytelling, and actionable next steps.

• Act as a specialist in reporting and analysis platforms, standard market reporting tools, and solution methodologies.

• Lead client presentations and discussions with Client Partners.

• Oversee the management of Digital Insight Senior Consultants and Consultants, including their training and career development.

• Collaborate with the TV & Video Insights Americas Team.

• Work closely with the Activation Team.

• Engage in product innovation sessions with the Product + Solutions Team.

• Report directly to the Digital Insights Americas Team Lead.

• Spearhead omni-channel, integrated video, and/or digital strategy, insights, and activation initiatives.

• Analyze campaign data, identify optimization opportunities, articulate their significance, and estimate campaign learnings.

• Compose and deliver presentations intended for clients.

⛳️ Requirements

• 8+ years of professional experience in leading omni-channel strategy, digital strategy, insights, and/or activation.

• Solid knowledge of digital media fundamentals and a keen interest in current trends.

• Analytical and storytelling mindset; capable of reviewing data sets and delving deeper to craft an effective narrative.

• Experience in analyzing and summarizing digital campaign reports and formulating action plans aligned with campaign goals.

• Proven experience in planning media strategy and/or executing campaigns for large-scale clients (over 50M USD annually) using platforms such as DV360, The Trade Desk, Meta, TikTok, Snapchat, X, Pinterest, Campaign Manager, Google Ads, SA360, and third-party ad verification partners like IAS/DV.

• Demonstrated success in creating campaigns that leverage a digital trend and/or new partner to address client challenges.

• Excellent written and verbal presentation skills, particularly in client-facing scenarios.

• Understanding of CTV and Retail Media is a plus.

• Proven leadership experience in managing team members with 0–7 years of experience, providing day-to-day guidance and fostering career development.

• Familiarity with Business Intelligence tools such as Power BI and Tableau, along with strong MS Office skills.

• In-depth knowledge of media investment strategies, implementation practices, reporting/stewardship, and current trends.

• Experience using or understanding integrated TV technology and research platforms, including Mediaocean, Kantar, AdIntel, MBox, VideoAmp, Comscore, iSpot, Nielsen, The Trade Desk, DV360, Yahoo, and R/F programs.

• Experience with third-party ad verification partners.

• Willingness to travel less than 25% of the time.

🏝️ Benefits

• Competitive salary.

• Health Insurance, including exclusive plans for Dental & Vision.

• Access to EAP Program.

• 401(k) Plan.

• Options for HSA & FSA.

• Life & Disability Insurance.

• Generous PTO and an additional day off for your birthday.

• Paid Maternity/Paternity Leave.

• Paid Holidays/Sick Time.

• Summer Fridays and Flexible Work Hours.

• Remote-first location with opportunities to participate in in-person team meetings.

• A company commitment to wellbeing and work-life balance.

• A wide array of learning and development opportunities supported by a focus on career advancement and internal mobility.