Associate Director, Corporate Affairs, Social Media Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead Amgen’s corporate social media strategy, channel roadmap, and operational framework.

• Provide counsel on audience behavior, platform trends, digital culture, AI, and reputational risks.

• Convert audience insights into effective content, channel, and engagement strategies.

• Propel social-first storytelling, content strategy, and both paid and organic distribution efforts.

• Seamlessly integrate social media within enterprise communications, executive thought leadership, and significant corporate initiatives.

• Direct the employee social ambassador program and enhance engagement across various channels.

• Develop social media policies, governance, and compliance standards.

• Oversee channel operations, community management, moderation, and risk escalation processes.

• Assist in issues management and crisis communications through social insights and rapid response capabilities.

• Lead social listening, competitive intelligence, and audience insights initiatives.

• Assess performance and refine strategies using data-driven recommendations.

• Promote the responsible adoption of AI and emerging technologies within social media and communications.

• Cultivate social media capabilities through training, coaching, and the implementation of best practices.

• Manage agency, platform, and technology partners, including oversight of budgets and performance metrics.

• Lead intricate cross-functional initiatives involving Corporate Affairs and global stakeholders.

• Report directly to the Senior Director, Social & Digital Media within the External Engagement team.

• Collaborate across Corporate Affairs and with Legal, Regulatory, Compliance, Privacy, Security, agency, and technology partners.

⛳️ Requirements

• Doctorate degree with 3 years of experience in social media, digital communications, marketing, corporate communications, or a related field, OR a Master’s degree with 5 years of experience, OR a Bachelor’s degree with 7 years of experience, OR an Associate’s degree with 12 years of experience, OR a high school diploma/GED with 14 years of experience.

• 3 years of managerial experience directly overseeing personnel and/or leadership experience in leading teams, projects, programs, or directing resource allocation.

• Extensive experience in corporate social media, digital communications, or integrated communications, including managing complex social media programs and initiatives in biotechnology, pharmaceuticals, healthcare, or similarly regulated, reputation-sensitive sectors.

• Proven track record in developing and executing enterprise or global social media strategies, governance, and channel operations for a large, matrixed organization.

• Proficient in organic and paid social media, major social platforms, audience targeting and segmentation, distribution and amplification strategies, community management, brand safety, accessibility, and adapting to evolving platform requirements.

• Experience collaborating with Legal, Regulatory, Compliance, Privacy, and Security teams to formulate social media policies, review workflows, risk controls, and escalation protocols.

• Skilled in utilizing social listening, audience intelligence, competitive intelligence, and cultural insights.

• Experience in creating measurement frameworks and converting performance data into actionable insights and recommendations.

• Background in leading or supporting employee advocacy and executive social media or thought leadership initiatives.

• Understanding of the creator and influencer ecosystem.

• Knowledge of issues and crisis communications, including real-time monitoring, escalation, and coordination.

• Familiarity with SEO, generative engine optimization (GEO), and digital discovery behaviors.

• Capability to responsibly leverage artificial intelligence and emerging technologies while maintaining a focus on governance, accuracy, and risk management.

• Ability to build organizational capability and lead through influence.

• Experience in managing agencies, technology partners, budgets, and multiple complex workstreams.

• Exceptional skills in writing, editing, presenting, and providing strategic counsel.

• Highly self-directed, inquisitive, and proactive, with sound judgment.

• Sponsorship for this role is not guaranteed.

🏝️ Benefits

• A comprehensive employee benefits package, which includes a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• A discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.

• Opportunities for career development.

• Support for work/life balance.