Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of Mia's organic social strategy across platforms such as Instagram, TikTok, Facebook, YouTube, and emerging channels.

• Create unique strategies tailored for national, local, and surgeon-specific accounts.

• Define content pillars, innovative concepts, recurring series, and strategies tailored to each platform.

• Uphold a distinctive, culturally relevant, and recognizable brand voice.

• Leverage performance data and trends to pinpoint content, formats, and creators for scaling or modification.

• Lead and enhance Mia's social media and influencer marketing team.

• Define roles, workflows, accountability measures, and performance expectations.

• Oversee social leaders and provide support to location-based teams.

• Create processes for content planning, approvals, publishing, analytics, and account governance.

• Own the influencer marketing strategy, encompassing creator selection, partnerships, compensation, deliverables, and performance standards.

• Cultivate relationships with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer performance, leads, consultations, deposits, procedures, and return on investment (ROI).

• Set KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance metrics.

• Convert social performance insights into actionable recommendations and strategies.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance patient-acquisition attribution.

• Identify top-performing organic content suitable for paid media and other marketing channels.

• Work with content production teams on creative priorities, briefs, and deliverables.

• Ensure shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

⛳️ Requirements

• A minimum of 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• At least 3 years of experience in people management.

• Demonstrated success in developing and implementing social strategies for consumer-focused brands.

• In-depth knowledge of Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Strong understanding of influencer marketing, creator partnerships, and performance assessment.

• Experience in managing multi-account or multi-location social environments is preferred.

• Robust creative judgment complemented by analytical and performance-oriented decision-making skills.

• Familiarity with social media management and analytics tools like Sprout Social, SocialPilot, Hootsuite, or similar platforms.

• Excellent leadership, communication, organizational, and project management abilities.

• Experience in sectors such as healthcare, aesthetics, beauty, hospitality, lifestyle, or other visually driven consumer brands is preferred.

🏝️ Benefits

• Fully remote work arrangement.