Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of Mia’s organic social media strategy across platforms such as Instagram, TikTok, Facebook, YouTube, and other emerging channels.

• Create tailored strategies for national, regional, and surgeon-specific accounts.

• Define content pillars, innovative concepts, recurring series, and strategies tailored to each platform.

• Maintain a distinctive, culturally relevant, and unique brand voice.

• Leverage performance data and trends to pinpoint content, formats, and creators for scaling or adjustments.

• Lead and cultivate Mia’s social media and influencer marketing team.

• Define roles, workflows, responsibilities, and performance expectations.

• Oversee social leaders and assist location-based teams.

• Establish processes for content planning, approvals, publishing, analytics, and governance of accounts.

• Manage influencer strategies, including the selection of creators, partnerships, compensation, deliverables, and performance criteria.

• Build strong relationships with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer performance, leads, consultations, deposits, procedures, and return on investment (ROI).

• Set key performance indicators (KPIs) and dashboards for account, content, employee, location, surgeon, and campaign performance.

• Translate social media performance into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance attribution and patient acquisition.

• Identify high-performing organic content suitable for paid media and other marketing channels.

• Work with content production teams on creative priorities, briefs, and deliverables.

• Ensure that shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

⛳️ Requirements

• Over 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• More than 3 years of experience in people management.

• Demonstrated success in developing and executing social strategies for consumer-facing brands.

• In-depth knowledge of Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Strong understanding of influencer marketing, creator partnerships, and performance measurement.

• Experience in managing multi-account or multi-location social media environments is preferred.

• Excellent creative judgment paired with analytical and performance-driven decision-making capabilities.

• Familiarity with social media management and analytics tools such as Sprout Social, SocialPilot, Hootsuite, or similar platforms.

• Strong leadership, communication, organizational, and project management abilities.

• Preferred experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or other visually driven consumer brands.

🏝️ Benefits

• Fully remote work arrangement.