Assistant Vice President – Product Marketing, Customer Experience

This is a fully remote position, open to applicants in India.

📋 Description

• Lead the strategic marketing initiatives and execution for Mashreq Cards & Payments to drive customer acquisition, activation, spending, engagement, retention, and portfolio expansion across credit cards, debit cards, installment products, and payment solutions.

• Oversee the annual marketing strategy, campaign schedule, and marketing budget.

• Execute integrated, data-driven campaigns across paid, owned, earned, and partner channels to meet business objectives and optimize marketing return on investment.

• Adopt a digital-first marketing approach.

• Assist with the rewards program and foster strategic partnerships.

• Enhance product visibility, customer experience, brand equity, and ensure regulatory compliance.

⛳️ Requirements

• Proven experience in strategic marketing and campaign management.

• Strong analytical skills with a focus on data-driven decision-making.

• Excellent project management abilities and attention to detail.

• Proficiency in digital marketing strategies and platforms.

• Ability to work collaboratively with cross-functional teams.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness programs.

• Opportunities for professional development and career progression.

• A dynamic and inclusive work environment.