Assistant Director of Enrollment Growth – Marketing

This is a fully remote position, open to applicants in Washington.

📋 Description

• Oversee the performance engine encompassing paid and organic demand generation, conversion optimization, and CRM-driven nurturing.

• Manage the content and brand engine, including website content, persona-based messaging, social media, video content, and the program's public presence.

• Control the entire prospective student lifecycle from initial awareness to inquiry, application, and enrollment.

• Generate measurable increases in qualified leads, application initiations, application completions, and student enrollments.

• Develop paid-media funnels and create the copy, content, and creative assets that support these funnels.

• Operate with substantial autonomy and have significant decision-making authority.

• Collaborate with the Program Director on strategic initiatives and budget management.

• Work alongside the technical/web lead, operations lead, and faculty to establish, maintain, and continually enhance marketing and enrollment systems.

• Spearhead the enrollment growth strategy and manage funnel ownership.

• Direct content strategy, branding, and digital marketing efforts.

• Lead initiatives for conversion optimization, CRM, and lead nurturing.

• Oversee persona segmentation, website integrity, and tracking accuracy.

• Conduct recruitment initiatives, establish partnerships, and manage outreach efforts.

• Handle data, analytics, and performance assessments.

⛳️ Requirements

• Bachelor's degree in marketing, business, communications, or a related field, along with four (4) years of progressively responsible professional experience in marketing/content and enrollment or growth marketing, including at least one (1) year of managerial experience.

• A Master’s degree in a relevant field may substitute for up to one (1) year of the required experience.

• Any combination of pertinent education and professional experience may be considered as a substitute for the educational requirement on a year-for-year basis.

• Proven experience in managing high-intent digital acquisition channels, such as Google Ads and LinkedIn Ads.

• Demonstrated ability to create marketing content and copy (web, email, social, or video) targeted at a specific audience.

• Experience with CRM or marketing automation systems (e.g., Slate, HubSpot, Salesforce).

• Strong capability to analyze performance data and utilize metrics for informed decision-making.

• Excellent project management skills and the ability to execute tasks in a fast-paced environment.

• Outstanding written and verbal communication skills.

• Position Sponsorship Eligibility: Not eligible for work visa sponsorship.

• Must be a U.S. citizen or lawfully authorized non-U.S. citizen to work; employment eligibility verification is required.

🏝️ Benefits

• Paid sick and vacation leave.

• Paid holidays.

• Medical, dental, life, and disability insurance package for employees and their dependents.

• Retirement benefits.

• Deferred compensation options.

• Optional supplemental retirement accounts.

• Training and development opportunities.

• Employee tuition waiver.