Area Director, Franchise Performance – West Virginia

This is a fully remote position, open to applicants in Virginia, +1 more state.

📋 Description

• Enhance performance across a varied portfolio of midscale and upper-midscale franchised hotels.

• Conduct both on-site and virtual consultations aimed at improving financial performance, guest experiences, operations, owner engagement, and adherence to brand standards.

• Provide guidance to hotel owners, operators, and management companies regarding the midscale operating model and performance aligned with brand standards.

• Utilize performance dashboards, competitive insights, and analytical tools to discover opportunities and influence decision-making.

• Propose and implement strategies that enhance revenue, guest satisfaction, profitability, and cost efficiency.

• Ensure effective execution through coaching, follow-up consultations, and communication with stakeholders.

• Promote ongoing improvement in revenue, profitability, and guest experience metrics.

• Collaborate with Revenue Management, Commercial Strategy, and internal teams to create targeted strategies.

• Boost hotel engagement with brand programs, revenue initiatives, and operational tools.

• Monitor competitive landscapes and market trends.

• Connect hotels with specialized resources and promote the adoption of best practices.

• Offer insights to internal partners for strategic planning across the portfolio.

• Maintain franchisee relationships as the primary contact for performance-related engagement with Choice Hotels.

• Document consultations, action plans, and follow-up tasks in Choice’s CRM system.

• Provide performance feedback and market insights to the Regional Vice President.

• Generate summaries of consultations and follow-up correspondence.

• Maintain accurate records of business expenses.

• Support franchise sales growth and engage in franchise association activities.

• Share competitive intelligence, market trends, and best practices with peers and corporate teams.

⛳️ Requirements

• Bachelor’s degree in Hotel Management, Business Administration, Marketing, or a related field, or a suitable combination of education and work experience.

• At least 15 years of progressive experience in hotel operations, ideally within midscale or upper-midscale segments.

• Minimum of 10 years of leadership experience in the hotel sector, preferably with multi-unit or franchise performance responsibilities.

• Capability to drive performance outcomes through data-informed decision-making, analytics, and operational expertise.

• Strong skills in analysis, forecasting, and budget management.

• High degree of autonomy with the ability to manage complex issues, synthesize data, and influence stakeholders.

• Exceptional relationship management, communication, and consultative abilities.

• Competence in navigating ambiguity and adjusting strategies to meet evolving market conditions.

• Proficiency in Microsoft Office and performance measurement tools such as CoSTAR, Medallia, Tableau, and Salesforce.

• Strong project coordination, time management, and prioritization skills.

• Willingness to travel approximately 70% within the assigned region.

• Participation in conferences, special projects, and organizational initiatives as required.

🏝️ Benefits

• Competitive salary and benefits package, including medical, dental, and vision insurance.

• Generous leave and paid time-off for holidays, vacations, personal matters, family, volunteer work, illness, jury duty, bereavement, military service, and religious observance.

• Financial advantages for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels globally.

• Flexible home office work arrangement.

• Opportunities for virtual engagement with Choice team members and leadership via Zoom.