Analyst

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of reporting for ecommerce performance and paid media across various platforms, including Google, Meta, TikTok, Amazon Ads, affiliates, and additional channels.

• Create and maintain dashboards using Looker Studio, Tableau, or Power BI.

• Analyze the performance of campaigns and channels, providing recommendations on budget allocation, bidding strategies, audience targeting, and creative enhancements.

• Design, execute, and analyze A/B tests for landing pages, site experiences, promotions, and advertising creatives.

• Assess attribution utilizing platform data, GA4, and incrementality or MMM methodologies where applicable.

• Analyze customer cohorts, retention rates, lifetime value, repeat purchase rates, and LTV:CAC metrics by channel.

• Assist in merchandising and promotional planning by analyzing product, category, pricing, and discount performance.

• Project revenue and marketing expenditures for weekly, monthly, and seasonal peaks.

• Review tracking and data quality, including pixels, UTMs, conversion APIs, and GA4 events.

• Communicate findings to non-technical stakeholders, offering clear and actionable recommendations.

⛳️ Requirements

• 2–4 years of experience in ecommerce, digital marketing, or retail analytics.

• Proficient in SQL and advanced Excel/Google Sheets.

• Practical experience with GA4 and at least two major advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, Amazon Advertising).

• Experience in creating dashboards within a BI tool.

• Strong understanding of performance marketing metrics, funnel analysis, and attribution principles.

• Familiarity with A/B testing and fundamental statistics (significance, sample size).

• Capability to simplify complex data and transform analysis into clear recommendations.

• Strong attention to detail and a critical eye regarding data integrity.

• Knowledge of Python or R for analysis or automation is a plus.

• Experience with Shopify, Magento/Adobe Commerce, or Salesforce Commerce Cloud is advantageous.

• Understanding of marketing mix modeling, incrementality testing, or tools such as Northbeam, Triple Whale, or Rockerbox is preferred.

• Experience with CRM and email/SMS platforms (Klaviyo, Braze, Attentive) is a plus.

• Familiarity with data warehouses (BigQuery, Snowflake) and dbt is beneficial.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Comprehensive health, dental, and vision insurance.

• Generous vacation and paid time off policies.