Advertising Solutions Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the strategic direction and roadmap for the Digital Marketing Solutions product portfolio.

• Assess portfolio performance and analyze market trends to uncover opportunities for growth, optimization, or rationalization.

• Identify gaps within the portfolio and seek out strategic partners or solutions.

• Propel revenue growth and product adoption throughout the portfolio.

• Set and track margin targets by product category and vendor relationships.

• Create packaging and bundling strategies to enhance client value and encourage multi-product adoption.

• Manage critical vendor relationships and commercial agreements.

• Define partner expectations, performance standards, and conduct regular business reviews.

• Advise on vendor renewals, renegotiations, or exits.

• Collaborate with Sales leadership to incorporate solutions into client discussions.

• Oversee sales enablement tools, training, and solution positioning.

• Ensure that sellers comprehend solution value, use cases, and complementary media offerings.

• Work together on go-to-market strategies and product launches.

• Coordinate with Operations on onboarding, fulfillment, and delivery processes.

• Collaborate with Finance on forecasting, performance tracking, and reporting.

⛳️ Requirements

• A minimum of 7 years of experience in digital marketing, product management, sales, or solutions leadership.

• Experience in managing digital marketing product portfolios, partnerships, or vendor ecosystems.

• Proven track record in driving revenue growth and product adoption.

• History of translating strategy into actionable steps that boost market penetration, enhance sales performance, and deliver measurable business results.

• Strategic and visionary leadership skills.

• A product-oriented commercial viewpoint.

• Strong cross-functional leadership abilities across Sales, Marketing, and Product teams.

• Capability to define, monitor, and optimize KPIs linked to adoption, performance, and revenue growth.

• Skill in rationalizing product offerings and prioritizing business impact.

• Innovative mindset with a focus on experimentation.

• Profound understanding of customer needs, market demand, and usability.

• Sales-oriented and field-connected perspective.

• Must be legally authorized to work in Canada.

🏝️ Benefits

• Variable compensation in addition to base salary.