Advertising Operations Specialist – Publisher Monetization

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the fulfillment process for direct-sold, e-commerce, and programmatic campaigns across publisher websites.

• Collaborate with Product teams to enhance ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats.

• Work alongside SEO, Marketing, and Product teams to uncover cross-site revenue opportunities and create advertising performance dashboards.

• Analyze advertising performance metrics, including RPM, eCPM, fill rate, CTR, CPC, revenue per session, Core Web Vitals, and RPC.

• Implement A/B testing initiatives for advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.

• Partner with Engineering to deploy advertising technologies and support new monetization capabilities.

• Assess and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.

• Balance revenue optimization with the long-term satisfaction of partners.

• Create advertising specifications, process documentation, invoicing processes, and data visualization tools.

• Stay updated on trends in programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.

• Present performance metrics, experiment outcomes, and strategic recommendations to executive leadership.

• Foster continuous process improvement through stakeholder communications and measurable business outcomes.

⛳️ Requirements

• Solid understanding of digital publishing, programmatic advertising, e-commerce, and publisher monetization strategies.

• Highly analytical, with the capability to convert detailed data into actionable insights and alerts.

• Proven experience in leading customer and partner relationships that result in measurable revenue growth and high retention rates.

• In-depth knowledge of advertising performance metrics, including RPM, eCPM, CPC, RPC, viewability, fill rate, latency, and user engagement.

• Outstanding communication skills, capable of collaborating across Product, Engineering, Finance, Accounting, Analytics, and Executive Leadership.

• Strong project management and prioritization abilities, with a focus on execution.

• Over 5 years of Advertising Operations experience supporting digital publishing, advertising technology, e-commerce, or consumer web platforms.

• Familiarity with programmatic advertising ecosystems, including Google Ad Manager, SSPs, exchanges, ad networks, and monetization partners.

• Experience with analytics and data visualization platforms, such as Google Analytics, Domo, VWO, Optimizely, Looker, or similar tools.

• Advanced proficiency in Excel and Google Sheets.

• Knowledge of Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations.

• Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related field.

🏝️ Benefits

• Flexible PTO

• 6% 401K match

• 100% of the cost covered for employee medical, dental, and vision insurance

• 75% of the cost covered for dependents for medical, dental, and vision insurance