Advertising Manager

This is a fully remote position, open to applicants in United States, +4 more countries.

📋 Description

• Oversee the advertising and media strategy for a range of client brands.

• Create annual, quarterly, and event-specific media plans utilizing Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Target Roundel.

• Determine the optimal channel and tactic mix, allocate funnel resources, and establish calendar-based spending.

• Incorporate considerations for inventory, retail readiness, competition, seasonality, and testing budgets in media planning.

• Forecast budgets, pacing, and sales while linking expenditures to top-line results.

• Develop scenario ranges with defined assumptions and manage efficiency targets while taking incrementality into account.

• Analyze reports related to search terms, placements, product levels, DSP, and business performance.

• Utilize Amazon Marketing Cloud for path-to-purchase insights, audience overlap, frequency analysis, cross-channel assistance, and new-to-brand assessments.

• Discover untapped demand through analysis of search terms, subcategories, competitor shares, placements, and related use cases.

• Construct and evaluate audiences within Amazon Marketing Cloud and Amazon DSP.

• Lead, mentor, and develop analysts engaged in daily campaign operations.

• Establish quality assurance standards, maintain bulk-operation practices, enforce naming conventions, and ensure thorough documentation.

• Review campaign outputs and articulate corrective rationales.

• Present plans, strategies, and performance recommendations to senior client management.

• Anticipate objections, elucidate trade-offs, customize communication for stakeholders, and address underwhelming results with a corrective action plan.

• Collaborate with the Strategy & Implementation Team on retail readiness and with the Design Team on creative initiatives.

• Take ownership of portfolio outcomes and enhance advertising frameworks, explore untapped demand testing, facilitate new-to-brand acquisitions, and drive incremental growth.

⛳️ Requirements

• A minimum of 5 years' experience in creating, managing, and optimizing Amazon Sponsored Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Display.

• At least 5 years of experience managing Amazon DSP campaigns.

• Proven experience in leading digital advertising teams, encompassing hiring, coaching, performance reviews, and upholding standards.

• Hands-on expertise in deriving insights from Amazon Marketing Cloud and implementing findings.

• Strong analytical abilities, with proficiency in model building and understanding incrementality, attribution, and statistical significance.

• Familiarity with media planning, budget forecasting, and sales forecasting processes.

• In-depth knowledge of PPC management, optimization, and programmatic display advertising.

• Successful history of new-to-brand acquisition and consistent incremental sales growth, demonstrated by measurable outcomes.

• Excellent written and verbal communication skills, including the ability to present media plans to senior leadership and secure agreement.

• A commitment to honesty and transparency, including the capability to report unfavorable results candidly.

• Preferred: Experience with Google Data Studio / Looker Studio and SQL, especially for AMC queries.

• Preferred: Familiarity with Agentic AI workflows for analysis and tooling.

• Preferred: Experience in managing campaigns for Walmart Connect and/or Target Roundel.

• Preferred: Knowledge of retail fundamentals such as Buy Box, inventory health, catalog integrity, promotions, subscriptions, and advertising constraints.

• Preferred: Experience in an agency setting or managing a multi-brand portfolio.

• Preferred: Advanced skills in Excel and bulk operations; knowledge of Python or scripting is an asset.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and training.

• Flexible work arrangements and a supportive team environment.

• Access to cutting-edge tools and technologies.