Account Lead, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist the Director of Paid Social in assembling and leading a high-performing team focused on Strategy, Planning, and Activation.

• Enhance the social expertise of team members through mentorship, constructive feedback, and coaching on best practices in paid social.

• Maintain a comprehensive understanding of each client's business landscape.

• Facilitate collaboration and execution for seamless strategies in paid social campaign planning and activation.

• Utilize strategic insights related to Facebook/Instagram to meet client business objectives.

• Keep abreast of industry best practices and ensure the adoption of testing recommendations prioritized by the agency.

• Act as an escalation point for clients, providing support when necessary and guiding teams on processes and next steps.

• Contribute to key client deliverables and presentations, including executive presentations, FBRs/QBRs, annual reviews, and strategy meetings.

• Develop management structures and define career paths and goals for team members.

• Recognize succession opportunities and foster talent development for career advancement.

• Report directly to the Director of Paid Social.

⛳️ Requirements

• Over 6 years of experience in paid social.

• At least 4 years of experience in a client-facing media or marketing position.

• Previous experience managing a team of 2 or more direct reports/team members.

• Proven capability to mentor and elevate direct reports into senior roles.

• Extensive, hands-on knowledge of Meta Ads Manager.

• Ability to effectively communicate paid social objectives, targets, and direct-response strategies to clients.

• Strong understanding of upper-funnel campaign strategies.

• Demonstrated experience in executing and analyzing Brand Lift Studies (BLS).

• Proficient in auditing campaign analytics and providing actionable insights and media reporting to clients.

• Must be authorized to work in the U.S.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.