Account Director, Influencer Marketing, Sports & Entertainment

This is a fully remote position, open to applicants in Connecticut, +11 more states.

📋 Description

• Manage the client relationship and retention for a designated sports and entertainment account.

• Act as Kyra’s primary client contact for strategy development, approvals, escalations, and commercial discussions.

• Develop and uphold the account operating playbook that encompasses casting, outreach, contracting, briefing, review, approval, go-live, and reporting.

• Establish casting strategies, creator profiles, tiers, mixes, and volumes for various campaigns.

• Determine negotiation strategies for fees and usage rights, ensuring all deals are approved prior to contracting.

• Guarantee compliance with 21+ requirements, state regulations, platform policies, and disclosure guidelines.

• Supervise live campaigns from the outreach phase to content publication.

• Monitor workstream status, identify risks, and ensure the quality of delivery is maintained.

• Oversee creator spending and delivery in relation to contracted plans, highlighting variances and adjusting allocations to safeguard performance and margin.

• Manage, prioritize, review, and mentor two Campaign Managers.

• Set campaign KPIs, track performance, and modify creator mix, creative elements, or distribution based on analytical data.

• Conduct campaign debriefs and incorporate insights into future briefs.

• Ensure campaigns adhere to delivery timelines, reach objectives, meet turnaround expectations, and align with client dependencies.

• Availability to work some weekends during games, fixtures, and events.

⛳️ Requirements

• Minimum of 5 years of agency-side experience managing creator programs for sportsbook, DFS or fantasy brands, or partnerships with US leagues such as the NFL and NBA.

• Proven performance metrics, including CPV targets, creator and post volumes, and turnaround times.

• Experience in maintaining a senior client relationship, including handling challenging conversations.

• Background in managing Campaign Managers while remaining engaged in execution.

• Proficiency in views, CPV, and CPM, with the capability to translate performance data into actionable recommendations.

• Familiarity with FTC disclosure and compliance regulations concerning betting content.

• Based in the US and able to work Eastern Standard Time hours.

• Must not currently be employed by a competing sportsbook, DFS, or betting brand.

• Highly organized, direct, and composed when faced with last-minute changes.

• Experience in a rapidly growing business or account where scope, team, and client expectations evolved swiftly.

• Experience utilizing Claude or similar AI tools for practical applications, with personal workflows for casting, research, reporting, or client communications.

• Willing to work some weekends during games, fixtures, and events.

🏝️ Benefits

• Support and accommodations for the interview process as necessary.

• Access to AI tools and a proprietary AI-powered campaign platform.

• Full-time permanent employment.