Account Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the ABM program, which includes account tiering, 1:1, 1:few, and 1:many strategies.

• Create an operational rhythm that ensures Sales and Marketing align on the same account list.

• Collaborate with Sales, Customer Success, and RevOps to determine target accounts for new logos and expansion opportunities.

• Regularly assess and update the target account list utilizing data insights.

• Craft account strategies utilizing personalized demo experiences, customized URLs, and tailored product content.

• Coordinate multi-threading efforts into buying groups.

• Identify absent stakeholders and implement strategies to engage them.

• Team up with Product Marketing to define key personas and engagement tactics.

• Integrate intent data, product engagement, and web de-anonymization signals to create prioritized action plans for SDRs and AEs.

• Collaborate with SDR, AE, and RevOps leadership to develop shared account strategies, follow-up SLAs, and performance feedback mechanisms.

• Assist in expansion initiatives within the existing customer base alongside Customer Success and Lifecycle Marketing.

• Work with Brand, Field Marketing, and Product Marketing to tailor messaging specific to account, industry, and persona.

• Oversee the ABM technology stack in collaboration with RevOps.

• Monitor account engagement, meetings, pipeline, and win rates.

• Evaluate success based on engagement with Tier 1 and Tier 2 accounts, target account meetings and opportunities, ABM pipeline and win-rate improvements, buying group coverage, expansion pipeline, and Sales adoption.

⛳️ Requirements

• Minimum of 4 years in B2B marketing.

• At least 2 years of experience managing account-based marketing programs, preferably for enterprise or strategic segments.

• Practical experience with the ABM and signal stack, including intent, de-anonymization, orchestration, CRM, and marketing automation.

• Proficient in utilizing ABM and signal-stack tools independently.

• Experience in account planning meetings and measuring marketing impact based on closed business.

• Background in selling to pre-sales, revenue, or marketing leaders is preferred.

• Proficient use of AI for account research, large-scale personalization, and analysis.

• Capability to establish targets and assess results transparently.

• Excellent writing and account personalization abilities.

• Resourceful and inventive approach to establishing a new program.

• Strong skills in cross-functional partnership and collaboration.

• Possess a good sense of humor.

🏝️ Benefits

• Generous employer contribution towards health insurance.

• Coverage for dental and vision needs.

• Employer contributions to Health Savings Accounts (HSA).

• HSA/FSA programs available.

• 401(k) plan with company-matching contributions.

• Paid parental leave.

• Unlimited paid time off (PTO).

• 12 designated company holidays.

• A day off on your birthday.

• Flex Fridays: enjoy every third Friday of the month to relax.

• Flexible remote work environment.

• Premium work-from-home setup provided upon joining.

• Opportunities for professional development.

• Two paid volunteer days per year at a charity of your choice.