Website and Growth Strategy Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the main liaison between the Marketing and Growth Product teams, ensuring alignment in strategies, priorities, and execution across both groups.

• Develop and implement the strategy for key transition points from the website to the product, focusing on segmentation, routing, and conversion optimization to guarantee a seamless visual and user experience (UX) framework across public-facing web properties and the in-app onboarding process.

• Lead the initiative to merge marketing intent data with product usage data, facilitating a comprehensive understanding of the customer and enhancing personalization efforts.

• Design scalable web pathways for various buyer segments, balancing self-service growth with enterprise routing.

• Establish segmentation and behavioral frameworks that enhance lifecycle marketing and in-product experiences.

• Create and manage reporting frameworks that link upstream acquisition efforts to downstream activation, PQLs, and revenue outcomes.

⛳️ Requirements

• Over 6 years of experience in Digital Marketing, Product Marketing, or Growth within the B2B SaaS sector.

• Demonstrated expertise in spearheading strategy within a Product-Led Growth (PLG) or self-service growth context.

• Strong technical proficiency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift).

• Proven capability to influence and align cross-functional stakeholders at various organizational levels.

• A solid history of generating measurable results across intricate, multi-stage funnels.

🏝️ Benefits

• Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.

• Full, complimentary access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.

• 401(k) plan with a 50% company match on your first 6% of contributions (a total match of 3%).

• 100% employer-funded Life and Disability insurance for your peace of mind.

• A flexible PTO policy, complemented with additional company-wide Rest & Recharge days throughout the year.

• Up to 16 weeks of paid leave for new parents to assist you in growing your family.

• An annual Lifestyle Spending Account of $1,000 USD for your physical, mental, and financial well-being.

• A one-time stipend of $550 USD to establish your home office, along with a monthly $50 USD stipend for internet expenses.

• 16 hours of paid volunteer time each year, plus a $100 annual match for your charitable contributions.

• Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and complimentary personalized financial wellness support through Your Money Line.