Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Bridge's strategy and execution for growth and demand generation.

• Design and implement multi-channel and Account-Based Marketing (ABM) campaigns that generate qualified leads and measurable pipeline.

• Manage inbound and paid lead generation initiatives from offer and audience selection to conversion.

• Oversee paid media strategies across LinkedIn, Google/YouTube, and Meta, including budget management, execution, optimization, and reporting.

• Handle marketing functions within HubSpot, covering lists, segmentation, workflows, nurture sequences, emails, forms, and landing pages.

• Ensure the hygiene of marketing data and maintain email deliverability.

• Define marketing and engagement signals to inform lead scoring.

• Manage marketing reporting and attribution, linking activities to pipeline and revenue.

• Create dashboards and provide reports to leadership.

• Assist in evaluating, selecting, and migrating marketing technology and CRM tools.

• Collaborate with Sales Operations on platform governance.

• Be accountable for marketing’s contribution to the pipeline against a shared target.

• Manage the lead-handoff service-level agreement with Sales Development & Outbound Operations.

• Promote experimentation and optimize conversion rates throughout the funnel.

• Convert results and insights into recommendations for demand strategy.

⛳️ Requirements

• Minimum of 6 years of experience in growth marketing, demand generation, or performance marketing.

• Preference for candidates with B2B marketing experience.

• Hands-on experience with paid media across LinkedIn, Google/YouTube, and Meta.

• Proven expertise in managing, optimizing, and reporting on paid media budgets.

• Demonstrated success in generating measurable pipeline through multi-channel programs.

• Extensive experience with marketing automation and CRM systems, such as HubSpot, Salesforce, or Marketo.

• Highly analytical with a focus on ROI.

• Proficient in managing dashboards and attribution.

• Ability to convert strategy into actionable campaigns.

• Skilled in collaborating with Sales and aligning teams around pipeline results.

• Comfortable building processes and systems from the ground up.

• Familiarity with ABM platforms and intent data.

• Experience in establishing or migrating a marketing automation or CRM platform.

• Knowledge of web analytics tools such as GA4 and A/B testing.

• Legally authorized to work in the United States.

• Must specify if employment visa sponsorship is required.

🏝️ Benefits

• Opportunities for professional growth and development.

• Competitive salary along with a comprehensive compensation structure and benefits.

• Medical, dental, and vision coverage for you and your dependents.

• Various health plan options available.

• Access to telehealth services.

• Life insurance coverage.

• Long-term disability insurance.

• Options for flexible spending and health savings accounts.

• Supplemental insurance coverage available.

• 401(k) plan with company matching.

• Flexible paid time off (PTO) policy.

• Sick leave available from day one.

• Paid holidays throughout the year.

• Options for paid short-term disability and parental leave.

• Employee Assistance Program offering free counseling and work-life resources.

• Legal services included.

• Pet insurance and discount plans available.

• Access to an employee discount center.