Web Director

This is a fully remote position, open to applicants in Norway.

📋 Description

• Establish and implement AutoStore’s global web and digital experience strategy in alignment with brand and ABM objectives.

• Create a seamless, customer-focused journey that supports awareness, consideration, and conversion phases.

• Drive initiatives to personalize the digital experience through AI-driven content recommendations and behavioral insights.

• Manage global content delivery and localization across all digital platforms.

• Utilize AI tools (such as predictive analytics, chatbots, and content optimization platforms) to enhance engagement and conversion rates.

• Collaborate with brand, content, campaign, and product marketing teams to develop consistent, high-performing landing pages and experiences.

• Direct global AEO and tagging strategy, ensuring accurate data capture and performance analysis.

• Leverage AI-assisted AEO tools to enhance organic performance and keyword targeting.

• Convert data into actionable insights to promote continuous improvement in visibility and engagement.

• Ensure smooth integration between HubSpot, CMS, CRM, and analytics tools for effective lead tracking and nurturing.

• Implement AI-powered lead scoring, segmentation, and workflow automation to boost marketing efficiency.

• Manage CMS operations (such as WordPress, Drupal, Sitecore, or similar), ensuring scalability, localization, and excellent user experience.

• Advocate for AI-enhanced content management, including tagging automation, asset recommendations, and performance forecasting.

• Collaborate with IT and external vendors on technical development and system enhancements.

⛳️ Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field (Master’s preferred).

• Over 7 years of experience in web strategy or digital experience management, ideally within B2B technology or industrial automation.

• Exceptional project management abilities.

• Demonstrated expertise in: HubSpot CMS and Marketing Hub.

• AEO and Google Tag Manager.

• Website analytics tools (GA4, Looker Studio, HubSpot).

• CMS systems (WordPress, Sitecore, etc.).

• AI tools for content and optimization (such as Jasper, ChatGPT, SurferSEO, Mutiny, or Adobe Sensei).

• Skills in personalization, A/B testing, and Conversion Rate Optimization (CRO).

• Experience in leading global web operations, managing agencies, and working with cross-functional marketing and IT teams.

• Strong people management skills.

🏝️ Benefits

• A Collaborative & Inclusive Culture where we celebrate and value everyone’s contributions, encouraging diverse perspectives in decision-making.

• Work-Life Balance & Well-being: We provide 1 hour per week of paid exercise, health insurance, and a generous pension plan, prioritizing your mental and physical well-being.

• A Creative and Safe Workplace by joining a company experiencing rapid growth, with the stability of being Norway’s first unicorn listed on the Oslo Stock Exchange.

• International and Supportive Environment within a Norwegian multinational that values collaboration and innovation with a structured onboarding plan and career opportunities within the company.