Web Analyst

This is a fully remote position, open to applicants in Minnesota, +2 more states.

📋 Description

• Collaborate with business stakeholders to establish KPIs and success metrics for digital features, pages, and campaigns.

• Develop and maintain regular reports and dashboards, while addressing ad hoc data inquiries.

• Oversee the health of digital channels and identify any unusual fluctuations in traffic, usage, or conversion rates.

• Examine customer journeys, funnels, and feature adoption on both web and mobile platforms.

• Assess online task completion and pinpoint obstacles, drop-offs, and requests for assistance.

• Segment customers to uncover behavioral variations and opportunities for personalization.

• Provide initial technical support for business-logic issues within the customer portal.

• Assist customer-facing portal teams on a technical level and engage directly with customers during exceptional circumstances.

• Plan, execute, and evaluate A/B and multivariate testing.

• Convert test outcomes into actionable recommendations and monitor anticipated impacts.

• Evaluate the performance of email, paid search, and other marketing campaigns.

• Support attribution and campaign tracking efforts.

• Draft and validate tracking requirements for new features and releases.

• Identify data discrepancies and collaborate with developers to resolve tracking issues.

• Partner with development teams on tag management and data-layer configurations.

• Maintain documentation related to measurement, including naming conventions and report definitions.

• Ensure that tracking and reporting comply with privacy, consent, accessibility, and regulatory standards.

• Present insights to both technical and non-technical audiences, including leadership.

• Stay updated on digital analytics tools, methodologies, and industry practices.

⛳️ Requirements

• Bachelor's degree in a quantitative, business, marketing, or technology discipline, or equivalent experience.

• Experience in digital or customer experience analytics.

• Practical experience with an enterprise web analytics platform.

• Proficiency in creating reports and dashboards using a business intelligence tool.

• Familiarity with funnel analysis, segmentation, attribution, and A/B testing methodologies.

• Strong written, presentation, and verbal communication skills.

• Experience collaborating with agile delivery teams and utilizing ticketing tools such as Jira.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Company-sponsored short-term disability.

• Employee assistance program.

• Wellness program.

• Comprehensive benefits package.