VSL Marketing Manager / VSL Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of client accounts and act as the primary liaison.

• Conduct bi-weekly client meetings to assess performance, strategize, and align on future actions.

• Dispatch bi-weekly performance reports 24 hours prior to scheduled meetings.

• Cultivate trust and relationships that encourage renewals and referrals.

• Design, launch, and optimize Meta advertising campaigns aimed at lead generation and appointment booking.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Monitor daily performance and implement adjustments to meet cost-per-appointment goals.

• Diagnose underperforming campaigns and formulate intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors for creative production.

• Utilize AI tools to enhance copywriting efficiency while ensuring quality.

• Set up tracking mechanisms, pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead routing processes.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• A minimum of 5 years of experience in paid media, particularly in Meta advertising.

• Experience in managing multiple client accounts at the same time.

• Demonstrated success in achieving performance targets and client retention.

• Excellent copywriting skills with the capability to create engaging ad copy and scripts.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Preferred Experience:

• Background in the financial services sector, understanding of lead generation and appointment-setting campaigns, and familiarity with video sales letter marketing methodologies. Experience with high-ticket, considered purchase funnels is a plus.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus