Media Strategist, Buyer

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and oversee the annual paid media strategy and budget in collaboration with both client and internal teams.

• Design creative media buys utilizing a combination of traditional, digital, programmatic, and community-focused platforms.

• Ensure fair outreach to Black, Latino, Asian, immigrant, and rural communities.

• Negotiate vendor contracts, manage placement schedules, and monitor key performance indicators such as reach, frequency, and engagement.

• Collaborate with the Data Analyst to track media performance and adjust buys based on randomized control trials and evaluation data.

• Work alongside the Creative Director to maintain consistent and impactful message delivery across all media channels.

• Deliver monthly media performance reports that include actionable insights.

⛳️ Requirements

• Bachelor’s degree in marketing, media planning, or analytics.

• Over 7 years of experience in media strategy and buying, ideally within public sector or health awareness initiatives.

• Strong understanding of equitable media planning and multicultural engagement.

• Proficiency in Google Ads, Meta Ads, OTT, and community-focused media buying.

🏝️ Benefits

• Competitive salary.

• Comprehensive health benefits.

• Opportunities for professional development.

• Flexible work environment.