Portfolio Value Marketing Manager

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Develop and spearhead a portfolio-level marketing strategy and brand management that integrates LivaNova’s cardiopulmonary products into a distinct and compelling value proposition for hospital clientele.

• Establish and uphold unified portfolio value propositions and core messaging that convert individual product advantages into an engaging system-level narrative.

• Collaborate with product marketing teams to synchronize product-specific strategies with overarching portfolio narratives, ensuring consistency without compromising depth or differentiation.

• Design customer-facing portfolio tools and materials (e.g., value decks, economic narratives, playbooks) customized for clinical, economic, and executive stakeholders in hospitals.

• Drive the creation of economic and outcomes-based storytelling, incorporating total cost of ownership, utilization efficiency, workflow impact, and long-term value.

• Facilitate strategic account and IDN engagements by promoting cross-product discussions and long-term planning dialogues that extend beyond individual purchasing decisions.

• Work in tandem with sales, corporate accounts, service, and communication teams, as well as external partners, to ensure consistent reflection of portfolio value messaging across commercial strategies, field tools, and customer interactions.

• Identify opportunities to enhance portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning.

• Personally oversee marketing management for all Cardiopulmonary service products.

• Cultivate and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and anticipate market changes.

• Monitor and analyze market trends, proactively adjusting strategies and sharing insights to steer organizational focus and market opportunities.

• Track the progress of key initiatives, evaluate impact, and propose options for improvement.

• Operate within LivaNova’s Ethics and Integrity framework and comply with all industry guidelines to ensure all activities are compliant.

• Assume responsibility for additional tasks and initiatives as necessary.

⛳️ Requirements

• Proven ability to influence without direct authority, aligning product marketing, sales, communication, and service teams.

• Comfortable acting as a connector across teams, ensuring consistency while honoring product-level depth.

• Experience in translating complex concepts—such as total cost of ownership, service life, and long-term value—into straightforward, compelling narratives.

• Ability to work effectively within teams dispersed across different locations.

• Willingness to travel regularly within the country (~25-30%) and internationally (1-2 times per year).

• Capacity to comprehend scientific facts and present them in a cohesive communication model for customers and sales personnel.

• Strong analytical and financial skills to organize complex information into clear frameworks and business cases.

• Excellent project management abilities, with a demonstrated capacity to lead cross-functional teams and develop new programs.

• Effective communication skills with healthcare professionals.

• Strong interpersonal skills and a professional demeanor.

• Capability to prioritize under pressure and handle multiple tasks simultaneously.

• Ability to meet hospital credentialing requirements.

• Proficient in MS Office, including PowerPoint and Excel.

🏝️ Benefits

• Health benefits – Medical, Dental, Vision

• Personal and Vacation Time

• Retirement & Savings Plan (401K)

• Employee Stock Purchase Plan

• Training & Education Assistance

• Bonus

• Referral Program

• Service Awards

• Employee Recognition Program

• Flexible Work Schedules