VP Sales – New Development

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Lead the development and implementation of sales strategies for new senior living communities through the pre-development, development, and lease-up stages.

• Collaborate with teams in real estate development, design, construction, marketing, and operations to meet occupancy and revenue goals.

• Create and implement sales strategies for market entry and lease-up phases from initial concept to stabilization.

• Leverage market feasibility studies and demographic analyses to guide pricing, product offerings, and competitive positioning.

• Organize and execute the sales infrastructure, which includes sales offices, model units, marketing materials, and promotional launch plans.

• Recruit, oversee, and support sales teams prior to opening.

• Manage lead generation, sales pipeline development, and conversion metrics from reservation to deposit.

• Incorporate sales requirements and messaging into community design in collaboration with development and construction teams.

• Work with operations to facilitate a smooth transition from development to occupancy.

• Monitor pre-opening budgets, sales forecasts, and key performance milestones.

• Develop and maintain prospect relationship management and nurturing systems.

• Cultivate relationships with referral networks, healthcare providers, community organizations, and local governments.

• Collaborate with marketing on pre-opening events to boost engagement and secure early resident commitments.

• Ensure a seamless transition to operational leadership once stabilization is achieved.

⛳️ Requirements

• Bachelor’s degree in business, marketing, communications, or a related discipline.

• Over 7 years of progressive experience in sales leadership roles.

• Minimum of 3 years in pre-opening or lease-up positions within senior living, multifamily, or hospitality sectors.

• Proven track record in launching and stabilizing new assets effectively.

• Experience in providing input for site selection, pricing strategies, and pre-opening sales initiatives.

• Proficiency in prospect-centered and relationship-based selling techniques.

• Strong expertise in CRM pipeline management.

• Comprehensive understanding of the senior living customer journey and the emotional factors influencing older adults' decision-making.

• Ability to lead and inspire remote and field-based sales teams.

• Experience in cross-functional collaboration with development, construction, operations, and marketing teams.

• Exceptional communication, presentation, and interpersonal skills.

• Capacity to influence stakeholders across various functions and levels.

• Highly organized and proactive in approach.

• Ability to manage multiple pre-opening projects and timelines effectively.

• Willingness to travel extensively across new market areas as required (50–75%).

• Flexibility to work varied schedules, including weekends, evenings, and holidays.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Short-term disability (STD)

• Long-term disability (LTD)

• Life insurance

• Voluntary life insurance

• 401(k) with employer matching

• Paid holidays

• Up to 20 days PTO within the first three years