VP, Product Marketing – GTM Enablement & Training

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how we present our data and AI platform in the marketplace.

• Initiate and expand revenue across various customer segments.

• Empower our sales and partner ecosystem to achieve success.

• Define and refine the company’s positioning, messaging, and narrative across all product lines.

• Oversee market segmentation, define ideal customer profiles (ICP), develop buyer/user personas, and conduct competitive intelligence for the database market.

• Engage in analyst relations and influencer strategy; act as a credible spokesperson with Gartner, Forrester, IDC, and the technical media.

• Build and manage the comprehensive go-to-market (GTM) strategy across both sales-led and partner-led channels.

• Lead product launches and campaigns that define categories, from strategy through cross-functional execution and measurement.

• Collaborate with Demand Generation to convert positioning into pipeline; take responsibility for GTM contributions to revenue goals.

• Establish a top-tier enablement function that includes onboarding, continuous skill development, certification, and tools for direct sellers and partners.

• Set enablement KPIs and maintain a closed-loop feedback system between Sales, Product Marketing, and Product.

⛳️ Requirements

• A minimum of 10 years of progressive experience in product marketing, GTM, and/or enablement leadership roles within enterprise software, including at least 5 years at the VP level managing multi-disciplinary teams.

• Extensive, proven experience in the database, data platform, or data infrastructure areas — including relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL databases, cloud data warehouses, streaming, vector/AI databases, or related data tools.

• A history of achieving substantial revenue and category outcomes — focusing not just on product launches and content delivery, but also on enhancing pipeline, win rates, annual recurring revenue (ARR), and market perception.

• Proficiency in selling to and marketing for technical buyers (developers, DBAs, platform engineers, data and infrastructure leaders) as well as economic buyers in enterprise settings.

• Experience working across a variety of GTM approaches: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (hyperscalers, SIs, ISVs).

• Strong track record in analyst relations with Gartner, Forrester, and similar organizations.

• Exceptional executive communication abilities; comfortable presenting to boards, customers, analysts, and large internal groups.

• Experience managing globally distributed teams across the Americas, EMEA, and APAC regions.

• Bachelor's degree is required; an MBA or advanced technical degree is a plus.

🏝️ Benefits

• EDB is dedicated to supporting the overall well-being of our employees by providing a variety of benefits and resources that promote a healthy work-life balance and wellness.

• Access to CuraLinc to assist employees with health and wellness tips and practices.

• Wellness Fridays extending through December 2026!