Associate Core Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish foundational processes for product marketing by supporting various projects, including go-to-market strategy, persona research, segmentation, messaging, and more.

• Oversee cross-functional initiatives, such as our quarterly product launches, by collaborating with key stakeholders to define target audiences and messaging.

• Conduct thorough research on Articulate’s market, customers, and competitors to identify trends, competitor insights, and significant events for inclusion in go-to-market strategies.

• Aid in the launch of products and features by partnering with integrated marketing, product, content, and creative teams to implement multi-channel campaigns that effectively enhance customer acquisition and retention.

• Assist in the planning and execution of both physical and virtual events through project management, messaging, content creation, and data insights.

• Contribute to the development of resources for our revenue generation teams throughout the sales and customer success journey (e.g., pitch decks, brochures, sales sheets, battlecards, etc.).

⛳️ Requirements

• Minimum of 2 years in product marketing or related fields such as marketing, product management, or management consulting. Experience in B2B SaaS is advantageous.

• Highly organized and detail-focused: Demonstrated project management abilities with the capacity to manage multiple initiatives simultaneously.

• Entrepreneurial mindset: A self-motivated individual with a proactive, solution-oriented approach.

• Quick learner: Willingness to acquire new skills and adapt swiftly to unstructured and ambiguous environments.

• Effective communicator: Capable of adjusting communication styles to engage various audiences, both internally and in customer-facing situations.

• Collaborative team player: Skilled at building relationships and partnering effectively with internal and external stakeholders at all levels.

• Data-driven: Proficient in synthesizing qualitative and quantitative research to inform business decisions.

• Bachelor’s degree is required.

🏝️ Benefits

• This role is eligible for bonuses.

• Articulate provides a comprehensive benefits package — visit our website for the complete list.