VP, Product Marketing

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Spearhead the enterprise product positioning and messaging for RP’s technology portfolio, which includes AI-driven offerings, ensuring a clear and distinct narrative that aligns with growth priorities and enhances market credibility.

• Create and refine product and solution narratives (covering clinical, technology, and AI-enabled capabilities), converting features into buyer-centric value propositions, proof points, and outcomes.

• Establish and uphold product marketing frameworks (personas, use cases, messaging hierarchies, and solution taxonomy) that facilitate consistent interpretation and application across teams and channels.

• Develop forward-looking platform stories and go-to-market narratives that boost relevance, resonance, and adoption—positioning RP’s technology offerings as leaders in their category.

• Own the go-to-market strategy for new products and significant releases, collaborating with product, sales, and growth teams to define target segments, ideal customer profiles (ICPs), personas, use cases, packaging assumptions, and launch objectives.

• Set up launch governance and operational rhythms (intake, prioritization, cross-functional planning, resourcing, and timelines), ensuring launches are aligned with enterprise priorities and executed with speed, quality, and rigor.

• Define launch readiness standards (core messaging, demo storyline, web and campaign inputs, sales enablement, and success metrics) and leverage stakeholder feedback and performance results to drive ongoing improvement.

• Oversee the creation of a sales enablement strategy and roadmap that empowers Sales, Client, and partner-facing teams to consistently articulate product value and succeed in competitive cycles.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related field.

• 12+ years of progressive experience in product marketing, solutions marketing, and/or go-to-market leadership within B2B technology; including 5+ years in a leadership role.

• Proven track record in commercializing technology products and/or platforms; experience with AI/ML-enabled solutions is highly preferred.

• Demonstrated expertise in leading go-to-market strategies and product launches for new products and major releases.

• Experience managing positioning, messaging, competitive differentiation, and sales enablement within a complex, multi-stakeholder organization.

• Proven ability to collaborate with cross-functional teams and manage agency/vendor relationships, budgets, timelines, and quality across multiple concurrent launches and go-to-market initiatives.

🏝️ Benefits

• Competitive benefits package – Eligibility begins the month following hire, with various tiered options available.

• Opportunities for compensation reviews and career growth.

• Flexible remote schedules - Nashville, TN preferred.

• Generous PTO plans and paid holidays.