VP, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Defining the strategic vision and spearheading the implementation of all product marketing efforts.

• Leading the development of engaging, unique narratives that enhance brand credibility.

• Collaborating closely with product, sales, and customer success teams to expedite deal closures.

• Performing market research and competitive analysis to uncover market opportunities.

• Supervising the production of high-quality content to promote the company’s products and services.

• Working alongside product management to shape product roadmaps.

• Providing the sales team with the essential tools and resources to sell effectively.

• Acting as the voice of the customer within the organization.

• Cultivating relationships with customers to identify, develop, and create case studies.

• Setting key performance indicators (KPIs) and routinely analyzing product marketing efforts.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline; MBA is preferred.

• Over 15 years of demonstrated experience in product marketing leadership roles within the B2B technology or services sector.

• Proven track record in crafting and executing go-to-market strategies, including product positioning and messaging frameworks.

• Previous experience in the clinical research or Life Sciences sector is preferred.

• Background in software technology and data & AI solutions is preferred.

• Familiarity with marketing automation systems is preferred.

• Ability to work collaboratively in cross-functional teams.

• Strong communication and presentation skills, capable of effectively conveying complex ideas and influencing stakeholders at all levels.

• Experience in leading and managing high-performing teams, focusing on professional growth and development.

• Exceptional writing and editing skills, along with the ability to adapt the style, tone, and voice of various types of content for our business.

• Strong independent and team collaboration abilities.

• Creative thinker with a passion for innovation and a focus on customer-centric approaches.

🏝️ Benefits

• Health coverage

• Paid holidays

• Variable bonus