VP of Player Engagement

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and implement a comprehensive monetization and retention strategy that spans the entire player lifecycle, from initial purchase through to long-term LTV enhancement.

• Provide strategic leadership across the organization to integrate CRM and Live Operations into a cohesive player engagement platform.

• Utilize data science, advanced analytics, and player insights to refine monetization strategies, live events, and channel effectiveness.

• Collaborate closely with Brand GMs, Product Managers, and FP&A to align business goals with scalable player lifecycle approaches.

• Lead, mentor, and allocate resources for the global team while ensuring all revenue strategies comply with regulatory standards, risk mandates, and responsible gaming principles.

⛳️ Requirements

• Bachelor’s Degree in Business Administration, Marketing, Design, or a related field.

• 10-15 years of leadership experience in Marketing, Business Development, or Account Management.

• Strategic thinking at the enterprise level, with the capacity to translate vision into quantifiable results.

• Established commercial insight, with a profound understanding of customer lifetime value, retention, and monetization strategies.

• Extensive expertise in managing the complete customer lifecycle, which includes onboarding, engagement, retention, reactivation, and loyalty.

• Advanced knowledge of personalization, segmentation, and engagement frameworks on a large scale.

• Strong leadership abilities with a proven track record of managing and guiding large teams.

• Comprehensive understanding of customer needs and concerns.

🏝️ Benefits

• Flexibility to foster a healthy balance between personal life and career.

• Opportunities for professional growth and career development.

• Competitive salary, perks, and benefits offered.

• A diverse and inclusive workplace culture.

• A supportive work environment.