VP of Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Define and continuously enhance Hi Auto’s positioning and competitive differentiation across both go-to-market strategies.

• Transform product features into engaging, customer-focused messaging for corporate headquarters and franchise operators.

• Manage buyer personas, competitive intelligence, and win/loss analysis.

• Create or oversee the production of enterprise whitepapers, case studies, ROI tools, and pilot overviews that support all phases of the sales cycle.

• Develop and implement named-account Account-Based Marketing (ABM) programs targeting approximately 66 corporate QSR brands in the US through LinkedIn, email, and display advertising.

• Take charge of buying committee mapping and closely coordinate outreach with the VP of Sales.

• Oversee the complete lifecycle of QSR industry events, including outreach, booth management, lead capture, and post-event follow-up.

• Organize executive dinners and briefings at conferences, as well as secure speaking opportunities at franchisee conventions.

• Expand the public relations program across QSR trade media and technology publications; develop the CEO's thought leadership presence on LinkedIn.

• Maintain brand consistency across both strategies and create the "Brand Transition Kit" for franchise network launches.

• Direct AI-assisted initiatives for content generation, data enrichment, campaign optimization, and competitive analysis.

• Continuously seek opportunities to leverage AI for improved efficiency.

• Lead a comprehensive HubSpot cleanup, implement tiered segmentation, and manage marketing automation from start to finish.

• Collaborate with the VP of Sales on shared definitions of pipeline, data quality, and forecasting accuracy.

⛳️ Requirements

• 8+ years of experience in B2B marketing, with a minimum of 3 years in a senior leadership position, preferably within a startup or scale-up environment.

• Strong foundation in product marketing, including positioning, competitive intelligence, sales enablement, and win/loss analysis.

• Practical experience in ABM targeting a defined list of named accounts; skilled in LinkedIn Ads and intent data tools.

• Experienced in managing field marketing and event cycles from start to finish, including pre-conference planning and ROI evaluation.

• Proven track record of building or scaling a public relations and thought leadership program within a vertical market.

• Proficient in HubSpot and actively utilizes AI tools for content creation, workflow automation, and output scaling.

• Preferred experience in QSR, restaurant technology, or related sectors; franchise or channel marketing experience is highly advantageous.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment and work-from-home options.

• Comprehensive health and wellness benefits.

• Engaging company culture with team-building activities.