Director, Marketing Technology Architecture

This is a fully remote position, open to applicants in District of Columbia, +4 more states.

📋 Description

• Oversee the technical strategy for the Fundraising and Marketing Technology Group at the American Red Cross.

• Manage a team of four architects specializing in AEM, Adobe Campaign, fundraising systems, and Adobe Target analytics/personalization.

• Evaluate and integrate platforms for personalization and journey orchestration, including Adobe Real-Time CDP and Adobe Journey Optimizer.

• Assess Adobe Experience Cloud and marketing profile investments to enhance cross-platform engagement.

• Take ownership of service delivery for web personalization and convert business objectives into actionable campaigns.

• Create hands-on proof-of-concepts for marketing and fundraising leadership.

• Provide guidance on emerging tools and technology trends, translating business needs into implementable solutions.

• Act as Systems Architect for the Fundraising Agile Release Train and collaborate with senior leadership.

• Broaden the application of Generative AI across marketing technology systems with a focus on governance, safety, and robust technical design.

• Steer architectural decisions related to LLM-driven marketing technology capabilities.

• Mentor and manage a team of four architects.

• Own the technology architecture roadmap and convert a multi-year vision into actionable increments.

• Lead the assessment and selection of architectural standards, tools, and processes.

• Establish operational policies and procedures impacting departments and subordinate work units.

• Interpret company-wide policies and procedures.

• Develop budgets, schedules, and performance standards.

⛳️ Requirements

• Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field; a combination of education and relevant experience may fulfill the requirement if the total years meet the minimum.

• At least 10 years of experience in systems architecture or engineering.

• A minimum of 3 years in a direct staff management position.

• Over 7 years of experience directly working with analytics, audience management, and personalization technologies.

• More than 5 years of experience architecting CRM and marketing technology solutions within Adobe Experience Cloud or Salesforce Marketing Cloud.

• At least 3 years of experience developing applications using object-oriented programming or possessing expertise in a modern scripting language.

• Direct experience with customer data platforms or journey orchestration tools is highly preferred.

• Familiarity with Agile delivery environments, preferably using the SAFe framework.

• Comprehensive understanding of Generative AI, including practical experience in implementing systems that leverage LLMs.

• Experience with web application security, privacy concerns, and data governance.

• Background in cloud computing and data warehouses; experience with AWS is preferred.

• Exceptional communication and interpersonal skills.

• Proven ability to lead and motivate a collaborative team.

• Strong commitment to the non-profit sector and its core values.

• Must have authorization to work in the United States; employment visa sponsorship is not available.

• Ability to work on an east coast schedule.

• Capability to utilize a personal computer, relevant software, and office equipment for extended periods.

• Operational flexibility to address sudden and unpredictable needs.

🏝️ Benefits

• Medical, Dental, and Vision plans.

• Health Spending Accounts & Flexible Spending Accounts.

• Paid Time Off: Starting at 19 days annually; varies based on job type and tenure.

• 11 paid holidays: six core holidays and five floating holidays.

• 401K plan with up to a 6% match.

• Paid Family Leave.

• Employee Assistance Program.

• Short- and Long-Term Disability Insurance.

• Service Awards and recognition programs.

• Fully remote work from home options.

• Opportunities for mentorship and career development.

• Some domestic travel may be required.