Director, Marketing Insights – Systems

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop and implement the vision and roadmap for marketing technology, data architecture, systems integration, and AI capabilities.

• Take ownership of and enhance the marketing ecosystem, which encompasses CRM, marketing automation, account-based marketing, web, analytics, business intelligence, customer and data platforms, along with AI-enabled functionalities.

• Identify, assess, implement, and expand AI solutions aimed at boosting productivity, generating insights, targeting, personalizing, forecasting, managing leads, and enhancing campaign effectiveness.

• Establish governance, human oversight, adoption standards, value measurement, and control mechanisms for marketing systems, data, and AI workflows.

• Manage the marketing measurement framework, analytics strategy, KPI architecture, and executive reporting roadmap.

• Direct the creation of dashboards, scorecards, forecasting models, attribution methodologies, and routine performance evaluations.

• Transform customer, campaign, funnel, pipeline, revenue, and financial data into actionable business insights and recommendations.

• Develop decision-intelligence capabilities through AI-assisted analysis, predictive analytics, anomaly detection, scenario analysis, and natural-language insights.

• Collaborate with Revenue Operations, Sales Operations, Finance, Marketing, IT, Data, Security, Privacy, Legal, and Sales Operations.

• Align marketing investments with pipeline and revenue goals.

• Assist in revenue processes from lead generation to opportunity creation, pipeline progression, expansion, and retention.

• Contribute to segmentation, territory planning, capacity planning, account management, and go-to-market enhancement.

• Create pipeline health dashboards, forecast inputs, revenue KPIs, and executive performance scorecards.

• Oversee lead capture, scoring, routing, nurturing, attribution, and Sales handoffs.

• Enhance demand-management processes and set scalable campaign execution standards.

• Spearhead marketing data-quality, metadata, taxonomy, documentation, access, privacy, and governance practices.

• Develop operational cadences, governance frameworks, process maps, playbooks, workflow standards, and adoption metrics.

• Lead change management initiatives and continuous improvement across systems, analytics, data, and operations.

• Act as a trusted advisor to marketing and business leaders.

• Guide, mentor, and develop professionals in marketing technology, operations, analytics, and insights.

• Enhance organizational capabilities in marketing technology, analytics, AI, automation, data governance, and revenue intelligence.

• Manage budgeting, technology investment planning, vendor relationships, contract oversight, and portfolio prioritization.

• Allocate resources based on strategic value, risk, adoption, business impact, and ROI.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, Technology, or a related field, or equivalent relevant experience.

• Over 10 years of progressive experience in marketing technology, marketing analytics, marketing operations, revenue operations, business intelligence, or related fields.

• More than 5 years of experience in a leadership role.

• Proven experience leading integrated marketing technology, CRM, automation, data, analytics, and reporting environments.

• Demonstrated fluency in AI and the ability to operationalize AI use cases.

• Experience establishing responsible AI practices, including data readiness, human oversight, output validation, adoption measurement, and cross-functional collaboration.

• Proven track record in developing marketing measurement frameworks, executive dashboards, performance insights, attribution, and ROI analysis.

• Experience collaborating with Revenue Operations, Sales Operations, or Finance on pipeline management, forecasting, revenue reporting, and go-to-market performance.

• Strong understanding of B2B revenue funnels, pipeline management, forecasting methodologies, and commercial performance metrics.

• Preferred: experience with Salesforce, Marketo, 6sense, Power BI, Tableau, or similar platforms.

• Preferred: familiarity with generative AI, machine learning, predictive analytics, and AI-enabled functionalities.

• Preferred: experience leading AI pilots through large-scale adoption.

• Preferred: experience working within a Revenue Operations framework.

• Preferred: exposure to forecasting, territory planning, capacity planning, quota management, or commercial performance analytics.

• Preferred: experience supporting complex, matrixed organizations and executive-level operating rhythms.

• Must possess work authorization in the Employing Country without any current or future visa sponsorship requirements.

• Successful completion of a background check; additional checks may include education, employment, criminal, sanctions, credit, or drug testing.

• All virtual interviews must be conducted via video.

🏝️ Benefits

• Health, dental, and vision coverage starting from Day One.

• Wellbeing programs.

• Retirement plans with contribution matching.

• Generous time off policies.

• Parental leave.

• Opportunities for continuing education.

• Career advancement opportunities.

• Flexible working arrangements whenever possible.

• Occasional travel to physical office locations may be necessary.

• Competitive total rewards package.

• Ongoing education and training opportunities.

• Bonus and/or incentive eligibility based on role and level.