VP of Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop a repeatable, account-focused marketing strategy that cultivates and accelerates pipeline within targeted accounts.

• Lead the Account-Based Marketing (ABM) initiative, coordinating efforts across marketing, sales, and partnerships for targeted accounts.

• Establish a focused demand generation engine tailored for high-value accounts.

• Create customized events and executive experiences aimed at transforming opportunities into qualified pipeline.

• Collaborate with Sales Development Representatives (SDRs) and Account Executives (AEs) to penetrate named accounts and advance deals through the sales funnel.

• Forge co-marketing initiatives with partners to generate and broaden pipeline opportunities.

• Refine Copia’s positioning, messaging, and narrative related to Operational Technology (OT) security and industrial code management.

• Partner with Business Operations (BizOps) to analyze marketing performance and pipeline outcomes.

⛳️ Requirements

• Over 10 years of B2B marketing experience, emphasizing enterprise and account-based strategies.

• More than 5 years of experience in leading marketing teams.

• Proven history of marketing to and securing super-enterprise ($8B+) and enterprise ($2–8B) clients, ideally within OT security, cybersecurity, or related technical enterprise sectors.

• Experience collaborating directly with founders and executive leadership.

• Demonstrated achievements across key marketing functions, including:

• • Building and scaling ABM programs against a defined target-account list.
• • Managing, forecasting, and achieving marketing-sourced and influenced pipeline metrics.
• • Executing customized field and event programs for enterprise buyers.
• • Partnering with SDR and sales teams to penetrate targeted accounts.
• • Proficiency with contemporary revenue marketing technologies, including CRM, marketing automation and AI tools, ABM platforms, and pipeline attribution and reporting.
• • Developing AI workflows that enhance individual productivity and team efficiency across all marketing functions.
• • Outstanding communication abilities for effective cross-functional collaboration.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career growth.

• Collaborative and innovative work environment.