Head of Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the brand and audience strategy for RTINGS.com, enhancing global awareness, trust, and direct demand for our independent testing lab.

• Report directly to the president.

• Oversee brand management, public relations, communications, organic social media, SEO, newsletters, and the growth of our organic audience.

• Manage and mentor a high-performing marketing team.

• Establish a long-term marketing vision, identifying the necessary capabilities, channels, structure, and initiatives to facilitate RTINGS.com’s growth beyond its current model.

• Define and monitor clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-funnel membership contribution).

• Collaborate with the Growth team, which oversees paid acquisition, conversion, lifecycle, and retention, ensuring that Marketing and Growth align on shared business outcomes.

• Work cross-functionally with Product, Revenue, Operations, and other teams to provide a seamless, high-value user experience.

⛳️ Requirements

• 8+ years of experience in marketing, branding, public relations/communications, social media, SEO, and organic audience management roles.

• Demonstrated success in driving brand awareness for a consumer-facing product or media brand.

• Experience in leading teams and managing cross-functional initiatives.

• Strong understanding of analytics related to brand and audience measurement (including brand tracking, share of voice, and organic and social analytics).

• A background in digital products, applications, or subscription models is a significant asset.

• Proficiency in English is essential due to the international scope of our company.

🏝️ Benefits

• Very competitive salaries.

• Flexible schedule.

• Fully paid collective insurance benefits.

• RRSP employer contribution.

• Fitness reimbursement contribution.

• Commute benefit contribution.

• Employee referral program.

• A culture of fun and togetherness.

• When working at the office, beverages are on us!