Head of Growth – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the marketing strategy for the U.S. to enhance awareness, engagement, and enrollment across the online school portfolio.

• Lead, mentor, and cultivate a high-achieving marketing team across strategy, creative, and performance marketing disciplines.

• Align U.S. marketing priorities with global objectives while tailoring approaches to meet regional market demands.

• Convert business objectives into actionable marketing plans with defined KPIs and accountability for ROI.

• Oversee brand strategy, positioning, messaging, and structure for all U.S. online school brands.

• Maintain a consistent brand identity and experience across digital channels, events, partnerships, and communications.

• Supervise the development of brand guidelines and creative assets in collaboration with internal and external partners.

• Propel enrollment growth through integrated multi-channel campaigns, encompassing digital, social, content, partnerships, and events.

• Enhance marketing funnel performance, analytics, and reporting to boost conversion rates and meet enrollment goals.

• Collaborate with Admissions and Academic teams to ensure marketing initiatives align with the student journey.

• Manage relationships with agencies, vendors, and marketing technologies, including contracts, budgets, and performance metrics.

• Oversee the U.S. marketing budget, ensuring effective resource allocation, spending optimization, and measurable financial outcomes.

⛳️ Requirements

• Strategic marketing leader with a solid history of driving brand growth, engagement, and customer acquisition.

• Strong in both strategy and execution, with a practical approach and readiness to get involved when necessary.

• Versatile marketer with expertise spanning brand management, digital marketing, performance marketing, content, CRM, partnerships, and analytics.

• Commercially savvy, data-oriented, and focused on achieving measurable results and ROI.

• Highly independent, proactive, and entrepreneurial, with a keen ability to recognize opportunities and take decisive action.

• Collaborative leader with exceptional stakeholder management and communication capabilities.

• Results-driven, adaptable, and thrives in a dynamic, growth-oriented environment.

🏝️ Benefits

• Inspired Education Group is dedicated to safeguarding and promoting the welfare of children and young people.

• Safer recruitment practices and pre-employment background checks will be conducted prior to confirming any appointment.