Head of Marketing

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of the comprehensive marketing strategy for Seobility — encompassing all channels, with responsibility for results and budget (annual six-figure PPC expenditure, freelancers, and project investments).

• Drive product-led and diverse growth: establish sustainable acquisition channels beyond our Google-organic foundation, and convert feature launches into quantifiable acquisition and activation.

• Lead and nurture a team of 2–3 predominantly senior marketers — providing strategic direction, coaching, and clear priorities, while ensuring that delivery remains on schedule.

• Embrace an AI-native marketing approach, incorporating tools, automations, and agentic workflows into research, production, and distribution, as well as communication with our users.

• Develop ecosystem partnerships that enhance Seobility's reach and brand authority.

• Advocate for Seobility's role in the SEO community, driving thought leadership and creator/channel strategy, ideally incorporating video content.

⛳️ Requirements

• Growth marketing generalist: you adeptly connect the dots across various channels and data, discover creative solutions, and take initiative without waiting for optimal conditions.

• SEO knowledge: sufficiently deep to spearhead strategy for a product in the SEO tools sector, navigate the marketplace with expertise, and represent us credibly to the SEO community and our users.

• AI-native innovator: you consistently leverage AI for work and development — using tools, automations, and prototypes — with enough technical proficiency (HTML, CSS, APIs, webhooks) to create a lead magnet or landing page independently without relying on engineering.

• Leadership with a focus on execution: you guide senior individuals with high standards and empathy, transforming strategy into goal-aligned plans that are actionable: structured planning, defined scope, and accountability in execution to maintain momentum post-launch.

• Excellent communicator and relationship builder: you successfully engage others — opening doors, negotiating and cultivating ecosystem partnerships, authentically representing Seobility publicly, and collaborating with the team on strategy — all in exceptional English (both written and verbal).

• Experience in budget management: you have overseen substantial monthly marketing budgets and can effectively prioritize for business impact.

🏝️ Benefits

• Flexibility: We operate with a remote-first policy and offer an optional small office in Nuremberg. You can work from anywhere, provided your working hours significantly overlap with CET.

• Freedom and autonomy: We are a high-trust team, granting you ample flexibility to drive growth and address challenges in your own style, with plenty of support from the team when needed.

• Minimal bureaucracy: We prefer to avoid being bogged down by meetings and red tape. Our focus is on efficiency, maintaining steady and sustainable momentum.

• Small and friendly team: We assist one another, enjoy our work, and look out for each other.

• Our network: We are a community of entrepreneurial SaaS professionals who regularly share ideas, knowledge, learning, and expertise internally.