VP, New Business Development – Events

This is a fully remote position, open to applicants in Colorado, +5 more states.

📋 Description

• Spearhead the agency's growth strategy across targeted industries, markets, and service offerings, creating scalable commercial strategies that facilitate profitable new revenue generation.

• Collaborate with the Head of Growth to establish annual revenue goals, growth priorities, and market expansion strategies, while supporting the ongoing development of the New Business organization — encompassing team structure, role clarity, performance expectations, and growth operations.

• Identify emerging opportunities, industry trends, and untapped areas to enhance market relevance. Cultivate a high-performing growth culture grounded in accountability, collaboration, and commercial acumen.

• Guide New Business leaders and cross-functional pursuit teams to enhance enterprise selling skills and engage with executives at a high level.

• Manage the agency's net-new business pipeline — from opportunity sourcing and qualification to pursuit strategy and successful closure. Lead strategic enterprise-level pursuits, establish senior relationships with prospective clients and marketing leaders, and assist pursuit teams in crafting differentiated solutions, commercial models, and persuasive client narratives.

• Supervise pipeline management, forecasting, opportunity reporting, and revenue tracking. Set KPIs linked to pipeline health, conversion rates, revenue growth, and profitability.

• Ensure consistency in CRM utilization, forecasting methodologies, and pursuit governance. Collaborate with Finance and Operations to align growth strategies with margin expectations.

• Facilitate agency integration initiatives by unifying processes, reporting structures, and commercial best practices across teams, regions, and legacy organizations.

⛳️ Requirements

• Over 10 years of progressive leadership experience in experiential marketing, integrated marketing, or agency settings.

• Demonstrated success in leading business development and revenue growth initiatives.

• Proven ability to secure and expand complex, multi-million-dollar client relationships.

• Comprehensive understanding of experiential marketing, events, and integrated campaign ecosystems.

• Strong executive presence along with outstanding communication, presentation, and negotiation skills.

• Experience in leading cross-functional pursuit teams within dynamic agency environments.

• Excellent strategic, analytical, operational, and financial acumen.

• Proficient in CRM systems, pipeline governance, and data-driven commercial operations.

• Established industry relationships and a robust professional network.

• Experience with organizational transformation or modernization of commercial operations is preferred.

• Familiarity with AI tools, automation, and emerging growth technologies is preferred.

• Strategically and commercially driven — entrepreneurial, collaborative, and data-informed. A relationship builder at the executive level with strong communication skills and a systems-thinking mindset. Comfortable navigating ambiguity, passionate about innovation, and dedicated to constructing scalable growth organizations.

🏝️ Benefits

• Candidates located in NYC or near a Jack US office are strongly preferred.