VP, Media Planning

This is a fully remote position, open to applicants in Colorado, +3 more states.

📋 Description

• Oversee the creation of cohesive media strategies for designated accounts.

• Set and maintain the strategic direction for assigned clients, in alignment with portfolio objectives.

• Ensure that deliverables are consistent with the strategic vision and business goals.

• Utilize audience insights, competitive analysis, and market trends to formulate unique recommendations.

• Serve as the final quality control reviewer prior to client submissions.

• Act as the primary strategic client contact on a day-to-day basis.

• Lead client communications and presentations effectively.

• Cultivate relationships with senior stakeholders at client organizations.

• Collaborate with teams in Creative, Strategy, Analytics, CRM, Activation, and Finance.

• Propose proactive media ideas that enhance the impact of creative work.

• Guide and mentor Directors, Supervisors, AMDs, and Planners.

• Allocate work and oversee account health and team workloads.

• Maintain focus and prioritization within the team.

• Provide constructive feedback and enhance team capabilities.

• Manage media budgets with disciplined financial oversight.

• Assess team capacity and staffing requirements.

• Streamline inefficient workflows and processes.

• Collaborate with Activation and Finance to ensure accurate execution and billing.

• Identify opportunities for organic growth.

• Contribute to new business initiatives as the media lead.

• Leverage market insights to enhance account strategies and team deliverables.

• Report directly to the SVP of Media Planning.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• Over 8 years of experience in media planning, including leadership roles.

• Demonstrated ability to lead integrated planning across multiple channels.

• Strong proficiency in financial analysis and media mathematics.

• Exceptional presentation and storytelling capabilities at the executive level.

• Extensive knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.

• Excellent collaboration skills across different functional areas.

🏝️ Benefits

• A variety of health insurance options.

• Flexible paid time off (PTO).

• Life insurance coverage.

• 401K retirement plan.