VP, Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Deliver strategic and operational leadership throughout the media practice.

• Set the standards, tools, processes, talent model, and commercial strategy necessary for sustained growth while ensuring high-quality service across client projects.

• Act as a senior media consultant for our most intricate accounts and actively participate in new business initiatives, organizational planning, and the continuous advancement of Marketbridge’s integrated media offerings.

• Define and guide the vision, methodology, and strategic direction of the integrated media practice.

• Assemble the team, leadership framework, and delivery model needed to scale the practice while enhancing and refining Marketbridge’s media capabilities.

• Create a scalable global operating model, incorporating offshore and distributed delivery strengths, that facilitates growth without compromising strategic quality or client experience.

• Implement consistent media standards, processes, tools, and governance across various teams.

• Recognize opportunities to enhance Marketbridge’s media capabilities and distinguish our offerings in the marketplace.

• Contribute to agency expansion through new business development, pitches, capability presentations, and solution design.

• Provide senior strategic oversight for integrated media planning and activation for enterprise B2B clients.

• Counsel clients on media investment, channel strategy, measurement, organizational structure, and long-term transformation.

• Ensure media strategies align with clients’ broader business, brand, demand generation, and revenue goals.

• Supervise the creation of sophisticated cross-channel programs that encompass programmatic, paid social, SEM, trade publications, traditional media, outdoor, and emerging channels.

• Serve as the escalation point and senior strategic advisor for complex or high-profile client engagements.

• Design and deploy scalable delivery models that enhance quality, efficiency, consistency, and profitability.

• Lead the ongoing development of offshore and distributed media capabilities, ensuring clear ownership, effective communication, and consistent quality standards.

• Determine the right mix of onshore, offshore, centralized, and client-dedicated resources.

• Collaborate with operations and finance leaders to manage pricing, staffing, utilization, resourcing, and margin performance.

• Define clear roles, workflows, quality-control processes, and service-level expectations across the media function.

• Monitor the health of the practice and proactively tackle capacity, capability, and delivery risks.

• Lead, develop, and retain a high-performing team of media leaders and practitioners.

• Establish a clear organizational structure and career path that meets both team growth and business requirements.

• Mentor senior team members and enhance leadership capabilities across the practice.

• Identify future talent and skill needs as the media landscape and client demands evolve.

• Promote a culture of accountability, collaboration, innovation, and continuous improvement.

• Act as an executive-level partner to senior client stakeholders.

• Build trust in Marketbridge’s media capabilities through clear, commercially driven recommendations.

• Collaborate with client leaders to discover opportunities for account expansion and increased media investment.

• Manage significant media budgets while ensuring proper governance, risk management, and financial accountability.

• Assist in the creation of pricing models, scopes of work, staffing plans, and commercial agreements.

• Establish the practice’s approach to media measurement, optimization, reporting, and performance storytelling.

• Partner with analytics and technology leaders to reinforce the connection between media performance and business outcomes.

• Assess emerging platforms, technologies, AI-enabled solutions, and industry advancements.

• Ensure the practice stays updated with evolving privacy regulations, buying models, platform capabilities, and B2B media trends.

• Introduce innovative strategies that enhance performance, efficiency, and the client experience.

⛳️ Requirements

• 15+ years of experience in media strategy, planning, buying, and leadership, preferably within an agency setting.

• Extensive experience in leading media strategy and execution for large, intricate enterprise clients.

• Profound understanding of B2B media, including programmatic, paid social, SEM, trade publications, traditional media, and integrated channel planning.

• Demonstrated experience in building, scaling, or transforming a media practice or significant media capability.

• Experience in leading distributed, global, offshore, or blended delivery teams.

• Proven track record in developing operating models, workflows, governance frameworks, and quality standards.

• Experience managing multimillion-dollar media budgets and complex client portfolios.

• Strong commercial insight, including experience with pricing, staffing, utilization, profitability, and scope development.

• Proven success in leading senior teams, developing leaders, and managing organizational transformation.

• Experience in supporting new business pitches and expanding media relationships within existing accounts.

• Strong executive presence with the ability to advise, influence, and build credibility with senior client stakeholders.

• In-depth knowledge of major media platforms and technologies, including The Trade Desk and/or DV360.

• Strong analytical skills and the ability to convert performance data into actionable business recommendations.

• Ability to navigate effectively in a fast-paced, dynamic environment with competing priorities.

🏝️ Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).

• Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.

• 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for added peace of mind.

• A professional development fund ($500) and continuous learning programs to invest in your career.

• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access, and exclusive discounts through Perkopolis.