VP, Marketing – P&C Insurance

This is a fully remote position, open to applicants in Alabama, +18 more states.

📋 Description

• Define and advocate for Swyfft’s brand identity across various markets.

• Create messaging frameworks that highlight Swyfft’s expertise in coastal regions prone to CAT exposure and in California markets.

• Set the brand apart in competitive landscapes where trust, capacity, and responsiveness are essential.

• Design and implement recruitment campaigns for agents and brokers to enhance the distribution network.

• Develop targeted outreach strategies aimed at coastal property specialists, surplus lines producers, and independent agents.

• Create co-marketing programs and collateral for distribution partners.

• Oversee digital marketing channels, including the website, email, SEO/SEM, LinkedIn, and emerging platforms.

• Generate content such as thought leadership articles, market updates, CAT event communications, and producer resources.

• Utilize data analytics to assess campaign performance and refine media expenditure.

• Keep track of and analyze industry trends, regulatory changes, and competitive dynamics across active states.

• Convert complex underwriting and product information into engaging marketing narratives.

• Provide market insights to the executive team for go-to-market strategies and decisions regarding state expansion.

• Identify and plan to maximize presence at industry events and conferences.

• Develop strategies for trade shows and post-event follow-up programs, and measure ROI.

• Manage the marketing function, oversee vendors, and lead a small internal team.

• Operate efficiently within budget constraints.

⛳️ Requirements

• 7+ years of progressive experience in marketing.

• At least 3-5 years of experience in property and casualty insurance.

• Proven knowledge of the property and casualty insurance market, especially in CAT-exposed areas (coastal wind, flood, wildfire).

• Experience with both B2B marketing (agents, brokers, wholesale distribution channels) and B2C or policyholder communications.

• Proficient in managing and utilizing CRM platforms (Salesforce, HubSpot), marketing automation tools, and analytics dashboards.

• Excellent written and verbal communication skills.

• Builder's mentality; adept at launching initiatives and establishing structure in rapidly changing environments.

• Strong design sensibility and aesthetic judgment.

• Proven track record of driving revenue growth, pipeline creation, and GWP through effective marketing strategies.

• Experience leading high-impact, data-driven marketing initiatives with measurable ROI.

• Bachelor’s degree in Marketing, Business, Communications, or a related field is required.

• Familiarity with modern MarTech stacks, including Salesforce, HubSpot, CMS platforms, analytics, and creative tools.

• Ability to communicate effectively through Slack and MS Teams; comfortable with screen sharing and video conferencing.

• Reliable high-speed internet connection.

• A designated quiet workspace at home.

🏝️ Benefits

• Medical, Dental, and Vision coverage.

• Company-paid Short- and Long-Term Disability.

• Voluntary Long-Term Disability options available.

• Company-paid Employee Life & AD&D insurance.

• Voluntary options for Employee, Spouse, and Child Life & AD&D insurance.

• Healthcare, Dependent Care, and Transit FSA, along with a Healthcare Savings Account (HSA).

• 401K plan with a generous matching contribution and no vesting schedule.

• 20 days of PTO annually (prorated based on hire date).

• Company-paid holidays.

• 2 “Choose Your Own Holidays.”