VP, Marketing Operations, Agentic AI Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of a multi-year strategy for AI-driven marketing operations, aligned with revenue objectives and approved at the executive level.

• Establish benchmarks for what defines a production-ready agent at Sidetrade, including evaluation frameworks, guardrails, observability, and criteria for retirement.

• Provide guidance to the CMO and CEO regarding emerging AI technologies and their potential impact on pipeline and revenue.

• Oversee the implementation of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, in collaboration with Sales, BDRs, and Demand Generation.

• Replace a minimum of five manual marketing workflows with production agents within the first 18 months, ensuring documented time savings and quality parity or improvement.

• Manage prompt libraries, tool specifications, and evaluation frameworks that dictate agent quality across the team.

• Establish and maintain the observability layer, measuring cost per task, accuracy, drift, and human escalation rates.

• Present the performance metrics of the agentic layer to the executive team on a monthly basis and to the board quarterly.

• Measure and quantify pipeline and revenue influenced by AI-driven workflows; be prepared to defend the figures.

• Oversee and manage the Martech stack, including Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, and Proofjump.

• Reduce the stack by at least 25% in terms of cost or tool count within the first 18 months while demonstrating measurable value.

• Assess, onboard, and phase out vendors, holding final approval authority on Martech investments.

• Provide training and support to marketing and sales personnel in collaboration with department leaders.

• Recruit, develop, and retain a team of marketing engineers and operations specialists.

• Define roles, establish standards, and foster a culture of measurement and ongoing improvement.

• Collaborate with Product and Engineering leadership to ensure alignment of shared infrastructure and tools.

⛳️ Requirements

• 12+ years of experience in B2B SaaS marketing, with a minimum of 4 years in a senior leadership position responsible for technology and operations.

• Proven success in delivering production AI-driven workflows or agents that are integral to real users and revenue processes; sandbox demos are not considered sufficient.

• Strong expertise in Marketo, HubSpot, or Pardot, along with Salesforce, having managed these platforms at scale.

• Proficient in using n8n, Make, or Zapier for creating multi-step flows, handling errors, and integrating APIs without writing production code from scratch.

• Advanced understanding of LLM tools (such as Claude, ChatGPT, or similar): prompt design, AI-in-workflow architecture, and sound judgment regarding reliability limits.

• Capable of defining project scopes for engineering teams, providing clear specifications, and validating outputs; fluent in reading JSON and API documentation.

• Demonstrated experience in board-level reporting on marketing technology performance and ROI.

• Excellent communication skills: able to translate complex agentic concepts into commercial outcomes for executive and investor audiences.

🏝️ Benefits

• Competitive executive compensation package that includes base salary and performance incentives.

• Hybrid work model: a flexible combination of in-office and remote working days.

• Health & wellness benefits: medical insurance, life coverage, and wellness initiatives.

• Generous paid leave in addition to public holidays.

• Opportunities for learning, mentorship, and career advancement support at the executive level.

• Active Social Club offering regular team events across our international offices.