Senior Marketing Operations Lead – Lifecycle & Automation

This is a fully remote position, open to applicants in Colorado, +1 more state.

📋 Description

• Create and oversee lifecycle marketing initiatives that facilitate lead generation, activation, and engagement.

• Develop and enhance automated marketing campaigns across various channels.

• Design lifecycle workflows aimed at boosting lead conversion, customer engagement, and retention.

• Execute segmentation and personalization strategies to enhance campaign effectiveness.

• Manage marketing automation systems such as Marketo, HubSpot, or other MAP tools.

• Ensure seamless integration and data flow with Salesforce CRM.

• Oversee and enhance lead management, lead routing, and lifecycle models.

• Establish automation processes that increase marketing efficiency and scalability.

• Create and sustain marketing dashboards and reporting frameworks.

• Track campaign performance and key engagement metrics.

• Collaborate closely with cross-functional teams including marketing, sales, product, and analytics.

• Provide strategic recommendations to enhance marketing processes and campaign outcomes.

⛳️ Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing.

• Strong proficiency with marketing automation platforms (HubSpot or similar).

• Experience with Salesforce CRM and marketing system integrations.

• Background in developing lead management and lifecycle marketing frameworks.

• Strong analytical capabilities and experience in marketing performance reporting.

• Ability to manage intricate marketing programs in a dynamic environment.

• Excellent communication and teamwork skills.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Opportunity to collaborate with innovative enterprise clients and leading technologies in the MarTech ecosystem